Avery Dennison launching six new digital products at FESPA

Rob van den Braak/25/01/2016/Diversen, Fespa INT, Large Format/Sign

Shaun A Hobson, senior business director Graphics Solutions Europe, said that this year’s stand has been designed to inspire as well as inform: “We have some really interesting products here, and we wanted to make sure that the graphics professionals who visit us can not only see our innovations in action, but also get a sense of potential applications. These materials are designed to offer more creative freedom and better application results.”

The Avery Dennison FESPA Digital stand will give visitors everything needed to spark new ideas and open up new business opportunities. Key themes are speed of application, new choices in colours and textures, service and training.

Avery Dennison is also a proud sponsor of the ‘World Wrap Masters’ competition, where you’ll see regional and national FESPA Wrap Masters – who’ve won their title in approved competitions – compete for the title of World Wrap Master 2016 in a two-day final on March 10-11.

Duncan MacOwan, Head of Events and New Media for FESPA, said that the competition is eagerly anticipated: “World Wrap Masters is a part of what makes FESPA such an exciting place to be, and Avery Dennison is a natural choice of sponsor – we have seen some truly outstanding wraps created using their products.”

Oliver Guenther, marketing director Graphics Solutions Europe, said that the FESPA Digital presence reflects a commitment to applicators and converters as key business partners: “Constant innovation is a crucial part of what Avery Dennison offers, and we think it is vital not only to make our customers aware of new options, but also to give them the full range of backup and support needed to create outstanding applications.”

The Avery Dennison stand is at E30 in Hall 1, on March 8 – 11, 2016 at the Rai Exhibition Centre in Amsterdam.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).