D.I.N., a new way of B2B marketing in our digital world

Digital Industry Network, D.I.N. is a new buzzword for a combination of business to business marketing techniques connected to each other because of the use of the internet.
According to techmarketing expert Andy McCartney the combination of social media activities, web portals and newsletters replace the old B2B sales model of marketing and sales visits. He bases his theory on the fact that good content focusing on a target market ties the web portal´s visitor to the brand. Visitors are found via social media such as Twitter and LinkedIn, which are also used to start an interaction with a (potential) client. Blokboek.com shows that this is indeed a winning marketing strategy. McCartney´s full article can be read via this link.