Material innovation: the surprising possibilities of packaging materials

Rob van den Braak/11/12/2015/Design, Diversen, Marketing/Advertising, Publishing

In a growth market called packaging use of materials and design play an important part. Materials expert Andrew H Dent and brand strategist Leslie Sherr wrote a 250 page book about what is important in the choice of materials. The book is filled with cases and real life experiences. It is for sale for 29,85US$ via this link or via Amazon. A detailed description, including videos can be found on Wired.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).