The future of digital sign in the RAI

The screens for retail and public spaces for fast changing information and ad space are not new. The realistic quality was new. Every detail was visible on the new screens. Screen manufacturers are convinced of the fact that the printed poster will soon be extinct and all outside advertising will be replaced with digital.
Sharp´s screens are sharp and better-than-print and closer to pms or ral colours than ever before. According to Sharp´s Ronald Huijbregts demand from sign companies an retail is rising.

Light ID
Pointing your smartphone towards a screen and get more information about the image is no longer a thing of the future. Panasonic showed this as Light ID. The led screen send pulsating lights which includes a code. By opening a smartphone app which reads the light the user is lead to the webpage with more information. A QR code in light as it were. Panasonic sees a future in applications for museums for example.