Largest print edition even larger, IKEA does it again!

It´s here! The IKEA 2017 catalogue. Between 16 and 27 August world´s biggest print edition with 328 pages full of design and smart solutions will be delivered to millions of Dutch households.

The IKEA 2017 catalogue runs to 211 million copies and makes it world´s largest periodical. The IKEA catalogue will be distributed in 48 countries and 32 languages. In the Netherlands the catalogue will be distributed to 6.2 million households, 300,000 more than last year. The paper used will be Forest Stewardship Council Mix Credit paper, same as in earlier years. This means that the complete production of an IKEA catalogue, from forest to printer, is 100% FSC certified.
The catalogue focuses on life in and around the kitchen. Not only the kitchens and kitchenware feature, but also the food itself. IKEA wants to show people how to eat well, healthy and at a low price.

“We do not make products for ´abstract´ consumers, but for ´real´ people. We continually research what our clients want, their habits and preferences. That can be seen on any of the pages of our catalogue which, for the first time, is more like a magazine with editorials. An important aspect of the new catalogue is that we encourage people to be themselves and be happy. Don´t worry about expectations from others. Do what you feel is best for you”, according to Corporate Communications Manager Mark Blok.