Paul Lindström: Mobile Publishing White Paper
Eversify asked Paul Lindström to write a white paper on multichannel publishing and the role of mobile publishing. Paul based the paper “Assessment of Eversify mobile publishing approach” on the 4 Ms of electronic publishing: Make, Manage, Measure and Monetize. These four criteria are the guidelines for the most important characteristics and functions necessary for a successful mobile publishing solution.
The white paper can be downloaded free of charge via this link.
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