Growth opportunities in digital packaging made clear

Rob van den Braak/10/11/2016/Diversen

Geert Fransen, product manager at CHILI publish, wrote a white paper about growth in digital packaging. In the white paper “A boxful of -ization potential” he explains very clearly where this potential is and how it can be used. Examples of the -ization Geert uses are not just applicable to the packaging production process, but also to the benefits. According to Geert this is regionalization, customization, individualization, centralization and optimization.
The benefits have already been recognized by marketeers and clients and explain the rapid growth of digitally printed packaging.
This worthwhile white paper gives a number of good examples of these -izations, from the personalized Coca Cola bottle to the regionalization for Ola icecream with their worldwide logo and local brand names.
The conclusion of the white paper is also clear. Yes, there is growth opportunity in packaging. And this potential can be picked up by both small and bigger companies by clever use of digital.
Geert Fransen´s white paper gives good information on how to use digital, but CHILI publish´s series of webinars is also a good source of information.

➤ The white paper can be downloaded for free via this link.

➤ More information about the webinars via this link

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).