Millennials appreciate DM

Millennials are supposed to be digitally aware and as such not interested in print. Five remarkable conclusions of research by United States Postal Service (USPS) which show how important millennials think direct mail is.

1. 90% of millennials thinks direct mail is trustworthy
2. 87% likes to receive direct mail
3. 84% makes an effort to read a direct mail piece
4. 57% decides to buy as a result of such direct mail
5. 50% ignores digital direct mails whilst only 15% ignores printed direct mail.

Read the research by USPS