Eddy Hagen: judging colour objectively is impossible

We already knew that judging colour is far from simple and that the environment plays an important role. On the Insights4pint blog Eddy Hagen talks about another factor which makes it nearly impossible to judge colour objectively. He calls it “The uncertainty principle of visual color evaluations.”
Simply said, people are so easily influenced where it concerns colour that we cannot judge it objectively without instruments. The graphic arts industry has been able to live with this problem because we have developed certified procedures to help our, often difficult, clients view colour in an objective manner.
Read more about what Eddy means when he talks about “The uncertainty principle of visual color evaluations”  via this link to his blog.