Marco den Engelsman

De wereldwijd meest gebruikte dienst voor het verzenden van e-mail, nieuwsbrieven en mailcampagnes te versturen, is ongetwijfeld MailChimp. Opvallend is nu, dat dit softwarebedrijf haar gebruikers aanbiedt mail campagnes per post te verzorgen. Ook in Nederland biedt dit Amerikaanse bedrijf deze dienst aan. De omgekeerde wereld ten voeten uit. Waar een online partij print aanbiedt als ware het iets heel revolutionairs. En heb je alleen een e-mailadres en een naam, geen probleem Mailchimp zoekt het adres erbij.

Dit is wat Mailchimp erover schrijft:

Combine the personal touch of a printed postcard campaign with Mailchimp’s powerful data tools. Use postcards to share promo codes, announce an event, recover abandoned carts, or just say thank you with a fun and friendly message your recipients will want to hold onto. In this article, you’ll learn how Mailchimp postcards work, how much they cost, and where you can send them.

How it works
A postcard campaign helps you stand out from the crowd, and gives people something tangible to remember you by. Postcards reinforce the messages you’ve sent through emails, ads, and elsewhere, which makes them a smart addition to your multichannel marketing strategy.

You can send a postcard to every type of contact, regardless of their email marketing status. Even if you don’t have physical addresses in your list yet, our address finder can help you reach them. And whether you want to target your entire list or just a segment, we can accommodate your marketing needs.

About address finder
Address finder checks your list and provides Mailchimp with missing addresses. This tool enables us to send more postcards on your behalf, but it doesn’t share the address data or add it to your list. Address finder is only available with a monthly paid plan or Mailchimp Pro, but Forever Free and Pay As You Go users can test it out when they create a postcard.

We may not be able to find every address, especially if your contacts live in a country that restricts direct mail. To ensure you reach everyone in your target audience, we recommend you use GDPR-friendly signup forms to collect and store physical addresses in your list. If you import addresses, you’ll need to make sure they meet our specific formatting requirements, or our system won’t recognize them.

Types of postcard campaigns
There are three types of postcard campaigns in Mailchimp: one-time send, recurring, and abandoned cart. Each uses the same style of postcard, but works differently depending on your audience, budget, schedule, and other settings.

The one-time send campaign is designed to be the most easy-to-use option for your business needs. Use it to manually send a single postcard, one time, to people in the target audience of your choice.

Recurring
The recurring campaign automatically sends your audience a postcard every month, every 3 months, or every 6 months, depending on the schedule you choose. This is a good way to raise brand awareness or remind people of a regular event.

Abandoned cart
If you’ve connected your store to Mailchimp, the abandoned cart campaign automatically sends a postcard to customers who add an item to their shopping cart but fail to complete their purchase within 24 hours.

How much it costs
Postcards are $0.48 to $0.72 USD each, not including postage costs that vary by country. The more postcards you send, the less you’ll pay per unit.