Rob van den Braak

Left to right: -Domenico Beraldi (Innovation); Angelo Meazza; Stefano-Rossetti; Marco-Mosca (Screen)

Screen Srl, based in Mazzo di Rho near Milan, is the first company in Italy to invest in a Screen Truepress Jet L350UV digital press, confirming their role as pioneers when it comes to adopting new technology for printing both packaging and labels.

Present on the Italian market since 1987, the company started out in classical photolithography, investing early on in Screen technology – it’s no coincidence that the company is actually called Screen, just like its trusted supplier! First there was a scanner, then typesetting terminals, and finally an inkjet label press.

“I was attending the Faculty of Business and Economy at Bocconi University in Milan”, says Stefano Rossetti, founder and owner of Screen Srl, “when I accepted an interesting job offer from Bancolini, who at the time was the exclusive distributor for Dainippon Screen in Italy. When I left Bancolini, I decided to set up my own company with a partner, Angelo Meazza, who had experience in both chromatics and photography within a printing company. In the beginning, our clients were half advertising agencies, half publishers, but we soon realised that we had to look around and explore new avenues, as the world of photolithography was really beginning to struggle.

It was then that Screen Srl became innovative and began moving towards the promising label and packaging market, initially offering an engraving service for photopolymer plates, then a digital printing service for label production.

“In June 2010 we were the first in Italy to install a Durst Tau 150, after seeing it in action about a year before at the Labelexpo trade show in Brussels, still in prototype form”, explains Rossetti. Before going ahead with the investment we examined all the digital label printing solutions available on the market at the time, eventually rejecting those based on electrophotographic technology. The UV inkjet was much more persuasive for a number of reasons, chief among which was productivity. When we bought the Durst Tau 150 we were not a printing company so we didn’t understand the dynamics of different formats, but over the years we have gained evermore experience in this.”

Always on the lookout for new technology, Rossetti came across Innovation, which introduced him to the new technological solution from the Japanese manufacturer, and he paid a visit to the Screen headquarters in Holland in March last year before returning in September to carry out print tests on the Truepress Jet L350UV, a machine that had already attracted his interest on previous occasions.

“I went to Holland with Domenico Beraldi from Innovation, Screen’s distributor of the Truepress for labels in Italy, and we met up with Carlo Sammarco, sales director of Screen Europe, who I’d first encountered three years earlier when buying a Screen CtP for photopolymer plates.”

The Truepress Jet L350UV quickly proved to be up to Rossetti’s expectations, enough to persuade him to make a purchase. The machine was installed in late December 2014 and went into production in early 2015, replacing the Durst Tau 150.

With speeds of 50 m per minute and a print width of up to 350 mm, the new machine actually doubles the company’s productivity and has high growth potential for the future. Their chosen configuration features all the accessories used for the various functions, including corona treatment, perfect machine registration but also, in the event of overprint, quick cleaning of the inlet ribbon and, above all, high-opacity white printing.

“I am extremely satisfied with the Truepress Jet L350UV, a machine that represents the perfect combination of speed and printing quality”, says Rossetti.

“Currently, 90% of our work is for printing companies, to whom we provide a dual service – preparation of photopolymers and digital label printing. This year we expect to increase our sales significantly.”

“It has been very rewarding for us to sell the first Truepress Jet L350UV in Italy to a company that has shown its confidence in us several times before by choosing our technology solutions”, comments Carlo Sammarco from Screen Europe. “Screen Srl has huge confidence that this machine can expand their production capacity, enabling them to develop new products in the labelling sector and to open up new market opportunities”.

“It’s a source of pride for us to be partners with a prestigious brand like SCREEN”, says Domenico Beraldi from Innovation. “It’s a real pleasure to meet visionary entrepreneurs like Rossetti who invest in new technology so they can better serve their clientele”.