Rob van den Braak
If you ask European leaders, industry leaders and researchers about Europe´s digital future you expect the usual pet subjects and promotion of their own companies. Surprisingly though the new EU report Digital Minds for a New Europe offers a very coherent story and it is very much worth reading. Leading theme is that Europe is at risk of lagging behind. Countries such as China and the USA are well ahead of Europe and this could result in a loss of income for Europe.
The solution offered in the report is a much fuller entrepreneurial focus even though that may be risky. Banks and investors should be aware of those risks. EU and local governmental programmes should focus on improving practical knowledge. The Netherlands comes out quite well. The success in the northern part of the country where games and publishing software is developed and the millions that a Dutch entrepreneur received for his web2print company are good signs. There is still a lot to learn, especially that failure of a project or a company is an integral part of the new digital economy and brings a wealth of experience for the next one. Download the rapport here.
If the law passes then the Danish people will need to pay 25 to 50% extra VAT on their printing from 2015. Laurel explains how the Danish government tries to make this work under the guise of environmental protection and a sustainable society. Those claims seem pretty shaky. A protest against this nonsensical idea will not only help the Danish people but will hopefully deter other countries from trying the same. If you want to know how to protest, read Laurel´s Verdigris blog.
Als de wet aangenomen wordt dan zullen Denen volgend jaar 25 tot 50% meer BTW gaan betalen voor hun drukwerk. Dit alles gaat zoals Laurel Brunner uitlegt onder het mom van milieubescherming en het maken van een duurzame samenleving. Die claim rammelt aan alle kanten en protesteren er tegen helpt niet alleen de Denen, maar kan er ook voor zorgen dat andere landen dit onzinnige idee niet op pakken. Lees hoe dat moet gebeuren op het Verdigris blog van Laurel
Lees verder....In January Danish Members of Parliament (MPs) will vote on draft legislation to tax commercial print. The tax will make print cost 25-50% more and is being imposed to discourage print’s use, on the basis that it is bad for the environment. If it goes through, this tax will severely damage Danish businesses and according to the Danish printers’ trade body cost some 600 print and supply chain jobs. The Danish printer’s association is working hard to educate the people involved, however they have had limited success so far. It seems that the potential income for the government trumps arguments for print’s sustainability, the need to keep people employed and for businesses in the media supply chain to thrive.
Denmark imports its printing papers and has a history of taxing goods that it does not produce. Its tax on new cars, all of which are imported, can be up to a sciatic 180%. The government wants to encourage the use of public transport, but this tax is a great little earner. Danish taxes on paper and plastic packaging and beverage containers are also very high. All of these are about getting tax income under the guise of protecting the environment and mostly they are indeed useful environmental protection tools. The same cannot be said of a print tax. And Denmark isn’t really achieving its environmental goals: Denmark is fourth behind Kuwait, Qatar and the United Arab Emirates in the World Wildlife Fund’s ranking of per capita ecological footprints.
According to Per Kaae Hansen, senior advisor at the Graphic Association Denmark “Knowledge about the environmental impacts from the alternatives to the printed communication are only to a limited degree taken into consideration by the government and when the issue is addressed it is based on documentation with a low scientific quality.” His group has commissioned the University of Aalborg to review four Life Cycle Analyses comparing printed and electronic communication and will present the results to the government prior to the vote.
It is surprising that so little fuss has been made beyond Denmark about this intended tax. In neighbouring Sweden the view is that it is madness, but nothing much has been done to dissuade the Danes even though this law will impact Swedish print service providers. The Confederation of European Paper Industries in Brussels isn’t much bothered because Denmark has no paper mills. Two Sides, a paper industry lobbying group has not challenged the move because, rather curiously “it is not really in our remit”. We are still waiting for further information from the Danish Ministry for the Environment explaining its position.
Taxing print is shortsighted in the extreme. This tax is an existential threat to many small businesses and employers and sets a dangerous precedent for other countries. The supply chain supporting print media creation and production will also suffer, if media buyers stop using print. Given the fragile state of many European economies, including the Danish one, this is a very risky strategy for Denmark.
Lees verder....Digital Dots has published a series of guides concerning all aspects of large format printing. Industry experts such as Sophie Matthews-Paul, Nessan Cleary and Paul Lindström go over subjects ranging from the very basics of this technique to practicalities such as colour calibration and finishing of large format prints.
All Guides published up to now can be downloaded from our Download Page.
Landa is not only working very hard to get his Nanographic digital presses to market, it is also building a team to sell them. For Europe, Marc Schillemans will lead this team. Schillemans is an old hand in this business, he worked for Agfa, Esko, Xeikon and Xerox. Until recently Schillemans was responsible for HP´s sales and market development for HP Indigo, IHPD and their inkjet web presses. Schillemans can look forward to the difficult task to convert Landa Digital Printing´s high expectations into real sales. Schillemans comes prepared with enough experience.
Lees verder....Options could be cloud services such as by Amazon or open source software. That is not simple and often more expensive than expected. Google wants to offer a solution with its Container Engine. Container Engine has all the tools to build applications for mobile and desktop devices and smart TVs and it promises simple and fast connections with digital content which is located within digital containers. The number of containers is scalable in computer clusters and thanks to Google´s VPN solutions the content is very secure.
Brian Stevens, VP of Product Management at Google, says that Google Container Engine saves up to 25% of cloud costs, promising savings up to 50% if all services are being used.
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