Rob van den Braak

Start-up digital print business La Trama selects the Fujifilm Jet Press 720S to sit at the heart of its operations

Founded five months ago to provide fully customisable short to medium run length commercial print jobs of outstanding quality, La Trama Digital Print is a dynamic, modern digital print business. Based in Zamudio, Spain, the company was established by the founder of Estudios Durero, a print service provider specialising in point of purchase, sign and display and 3D print. La Trama offers an end-to-end service that starts with the initial design and ends with the final printed substrate.

“Fujifilm’s inkjet  technology fits perfectly with what we are aiming to achieve here at La Trama,” says Josu López Txarterina, Managing Director, La Trama Digital Print. “The Jet Press 720S guarantees the quality and allows us to produce customised pieces at competitive prices. In the short time we’ve had it, the Jet Press 720S has printed magazines, catalogues, brochures, posters, art books and variable data elements.

“We’ve also been able to produce a variety of test runs and samples that we have used to attract new potential customers, and demonstrate the high quality output that can be achieved using the Jet Press 720S.”

Ander Soriano, Managing Director at Estudios Durero continues, “One common problem in the digital printing environment concerns the ability to produce high quality print on a variety of different grades of paper. This hurdle has been removed by the Jet Press 720S, thanks to the Rapid Coagulation Primer that is applied to the paper before printing commences.

“The primer allows us to use natural, untreated paper and delivers outstanding contrast and saturation results. The enhanced contrast and larger colour space, together with the fact that there is no printing blanket and drying is immediate, have been real surprises since we started using the press. Another great advantage of the wide colour gamut is its ability to reproduce many pantone colours, which has allowed us to print true-to-life flat colours.”

López Txarterina believes the recent installation of the Jet Press 720S gives them the competitive edge they need to really succeed in the market and comments: “With an output of 2,700 sheets per hour, in a constant 50×70 format, we’re delighted with what we’ve been able to achieve so far. The technology is incredibly robust  – it’s like an offset press with digital heads – and allows us to switch between different jobs very easily, eliminating inefficient down-time. The quality is unlike anything we’ve seen before and allows us to get samples produced and sent to the customer in no time at all.

“Achieving uniform and consistent print quality all the time can be difficult, with the appearance of ink bursts, water and colour stability often a problem. With the Jet Press 720S, this problem does not exist and all prints that we have produced have an impressive uniformity that perfectly simulates the impression of flat ink.”

Concludes Joan Casas, Graphic Systems Manager, Fujifilm Spain: “La Trama Digital Print is a new business with a bold vision – to provide its customers with commercial print of the very highest quality with speed and flexibility. The Jet Press 720S, and the Fujifilm inkjet technology that drives it, is ideally placed to make this vision a reality. We look forward to continuing to partner with La Trama as the business develops and grows into the future.”