Rob van den Braak
To help businesses battle against counterfeiting and protect their valuable brand reputation, Agfa Graphics developed high-end security and authenticity verification software solutions which can be seen at the Xeikon Café Packaging Innovations 2017 (www.xeikoncafe.com), set for 28 to 31 March. Agfa Graphics will join close to 40 other industry suppliers to show total solutions of digital applications in labels and packaging.
With twenty years experience in high-security graphic design software solutions, Agfa Graphics brings expertise in helping businesses battle against counterfeiting. At the Xeikon Café, Agfa will present its Arziro Design powerful security design tool and Arziro Authenticate unique software-as-a-service solution that generates secure, copy-proof QR+ codes. Designed for the general security printing market, the ultimate goal of the Agfa Graphics Arziro solutions is to make the job of counterfeiters as tough as possible by pushing the limits of design, creativity, and surveillance.
“Agfa Graphics welcomed the opportunity to be a part of the Xeikon Café to connect with an audience that is highly interested in both innovative digital printing technology and unique security systems for label and packaging applications,” said Luc Bruyneel, Agfa Graphics Business Manager Security Software. “Agfa Graphics has developed a prominent position in new segments of industrial inkjet printing with our integrated prepress solutions, which we look forward to sharing with visitors to the Café. We anticipate that the combination of innovations from Xeikon and other participating suppliers with Agfa security and anti-counterfeiting solutions on show will inspire visitors to consider increasing protection from the growing threat of forgery.”
Bringing security design and brand protection in-house
While many anti-counterfeiting efforts tend to overlook the graphic design, Arziro Design acknowledges it as one of the most basic and important elements of document and brand protection. Inspired by high-end security software, it incorporates the aspect of security into the initial step of document or product creation.
Arziro Design offers a multitude of security design tools to safeguard documents and products from the growing threat of forgery, and enables in-house protection and full creative freedom in a known software environment. The resulting creations are extremely difficult and expensive to reverse engineer.
Verifying the genuineness of an item
Tackling counterfeiters flooding the market with fake creations, Arziro Authenticate software generates secure, copy-proof QR+ codes that can be printed directly on a counterfeit-sensitive product which enables consumers to verify whether the item is authentic with a simple scan using their smartphones.
The tool, shipped with Arziro Design (Plus) also connects products to the internet, thus driving customer engagement and enabling track-and-trace functionalities. Moreover, it gives brand owners access to vital market information for future business strategies.
Applications for Arziro Design and Ariziro Authenticate in combination with digital printing equipment such as Xeikon include labels, packaging, tax stamps and security documents. At the Xeikon Café, visitors will see these Agfa Graphics solutions integrated in live pharmaceutical label and packaging applications.
ABOUT THE XEIKON CAFÉ PACKAGING INNOVATIONS
The Xeikon Café Packaging Innovations is a platform offered by Xeikon and its Aura partners, offering the opportunity to understand, evaluate and experience digital production, and enabling printers and converters to consciously make a business decision. Through demonstrations, presentations, workshops and discussions, participants receive first-hand actionable information and advice on industry innovations and trends.
- Date: From Tuesday March 28th until Friday March 31st
- Opening hours: daily from 09:00h till 17:30h, except on Friday till 16:00h
- Location: Xeikon HQ, Belgium (Duwijckstraat 17, 2500 Lier)
- Website & registration: www.xeikoncafe.com
- Cost: the event is free for all attendees
PARTICIPATING XEIKON CAFÉ PARTNERS
Taking part of the Xeikon Café Packaging Innovations 2017 to showcase integrated solutions are: AB Graphic International Ltd, Actega Terra GmbH, Advanced Track and Trace, AGFA Graphics, Argos Solutions, Avery Dennison, AVT, Bograma, Brotech Graphics Co., Ltd, Cartes, CERM, CHILI Publish, Diamond Photofoil Limited, Esko, Flint Group Flexographic Products, Flint Group Narrow Web, Flint Group Sheetfed, Grafisk Maskinfabrik, Grafotronic AB, Highcon Systems Ltd., Hybrid Software NV, Iggesund Paperboard, Label Traxx, Lake Image Systems Ltd, Meech International, Metsä Board, Michelman, OneVision Software AG, Rietstack, Scodix, Sei S.p.A., Smag Graphique, Stora Enso, ThermoFlexX, Treofan Germany GmbH & Co. KG, Tresu Group, Tronics, UPM Raflatac, Xeikon, Yupo Europe GmbH, and Zünd Systemtechnik AG.
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Konica Minolta Business Solutions Nederland is ook dit jaar aanwezig op de Grafische Vakbeurs, en stelt trots zijn drie Nederlandse beursprimeurs voor:
Unieke metallic-effecten
Iedere drukker wil meerwaarde genereren met zijn producten. De MGI METEOR Unlimited Colors is dé oplossing en combineert als enige afdruksysteem op de markt CMYK-print met een hoogwaardige inline folie-oplossing. Zo kan een CMYK-afdruk met decoratieve metallic-effecten gecombineerd worden in alle mogelijke kleurcombinaties.
Snel kleine volumes etiketten drukken
De bizhub PRESS C71cf maakt het voor een etikettendrukker mogelijk de overstap te maken van conventionele naar digitale afdrukken. Deze efficiënte labelprinter stelt hen in staat gepersonaliseerde etiketten te drukken in kleine volumes met kortere doorloop- en levertijden. Tijdens de beurs zal Konica Minolta onder andere stickers voor de CliniClowns produceren.
Drieluiken dubbelzijdig printen met Accurio
Onder de nieuwe merknaam Accurio stelt Konica Minolta de digitale AccurioPrint- en AccurioPress-kleurenprinters voor. Deze generatie productiesystemen kan onder meer drieluiken printen, dubbelzijdig printen op 350 grams-papier en heeft een vacuüm-feed papiertoevoer. Dankzij de snelle scanner en de koppelingen naar externe scanserveroplossingen, biedt deze generatie ook vele mogelijkheden voor interne repro-ruimten.
Vanzelfsprekend is een goede workflow van essentieel belang om alle communicatie-uitingen gestroomlijnd te laten verlopen. Zo wordt met de AccurioPro Flux een web-to-print oplossing, en met de Color Care- productieserver een kleurmanagement-oplossing getoond.
Corporate social responsibility tijdens beurs
Met ‘enabling carbon neutrality’ van Konica Minolta, kopen klanten een CO2-neutraal geproduceerd systeem en kunnen zij optioneel de uitstoot compenseren die wordt veroorzaakt door het gebruik van hun Konica Minolta-systeem. Deze uitstoot wordt gecompenseerd via gecertificeerde CO2-compensatieprojecten, zonder dat de klant daar zelf iets voor hoeft te doen. Tijdens de Grafische Vakbeurs wordt er door Konica Minolta ook volledig CO2-neutraal geprint.
“We zijn erg blij onze aanwezigheid op de Grafische Vakbeurs aan te kondigen”, aldus Erik Klute, Product Manager Production Printing bij Konica Minolta Business Solutions Nederland. “Dit is voor ons opnieuw een kans om onze banden met de markt van professioneel en industrieel drukwerk verder te verstevigen, zoals we dat eerder deden tijdens drupa 2016 en recent tijdens de Hunkeler Innovationdays in Luzern.”
De Grafische Vakbeurs vindt plaats van 14 t/m 16 maart. Konica Minolta is te vinden in stand D.111
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Based on the success of FESPA Digital Amsterdam where print in all its facets drew a large number of visitors, FESPA decided to rename the event FESPA Global Print Expo. This will now be a yearly event and the locations for 2018, Berlin, and 2019, Munich have been announced. The Global Print Expo which will take place in Hamburg this year from 8 to 12 May will have additional regional events in Asia, South American and Eastern Europe. Read more about the announcement in the press release below.
PRESS RELEASE
FLAGSHIP EUROPEAN FESPA EVENT TO BECOME ANNUAL GLOBAL PRINT EXPO
FESPA DIGITAL’S SUCCESS DRIVES DEMAND FOR YEARLY EVENT EMBRACING ALL TECHNOLOGIES AND APPLICATIONS
Release date: Thursday 23rd February 2017
FESPA’s global print expo – the flagship biennial international exhibition for digital wide format, screen and textile print – will become an annual event from 2017 onwards.
The decision has been made by FESPA, in consultation with exhibitors and visitors, to provide the global speciality print community with one comprehensive yearly destination event, covering all technologies, processes and applications.
FESPA Digital, the event focussed specifically on digital wide format technologies, will be replaced by this all-encompassing event.
Neil Felton, FESPA CEO, explains: “With this change, we aim to bring clarity and consistency to the global print community. Since 2006, our flagship FESPA event has alternated with FESPA Digital, reflecting the digital revolution that has so dramatically reshaped and revitalised our sector over the last decade. In fact, FESPA Digital has succeeded to the point where it is virtually as significant a landmark in the print event calendar as the original FESPA. Today, feedback from both visitors and exhibitors is that – as digital becomes a mature technology – they would prefer to see FESPA present one annual event, embracing both digital and analogue products and applications to reflect the diversity of their businesses.”
FESPA’s next global print expo – FESPA 2017 – takes place in Hamburg, Germany, from 8th to 12th May 2017, and will feature the full spectrum of screen, digital and textile print. The visitor campaign for this edition launched in January 2017 under the strapline ‘Dare to Print Different’. Beyond 2017, FESPA has now confirmed Berlin and Munich as the host cities for the 2018 and 2019 editions respectively, with both editions to take place in May.
FESPA Divisional Director Roz McGuinness adds: “By unifying our European events and removing the ‘Digital’ distinction, we can focus all our energies on delivering the same great event experience for all participants, every year. For our visitors, it ensures that whatever the year, wherever they are in their investment cycle, they can attend a trusted FESPA event in Europe that meets all their needs as a source of information and inspiration.”
She continue: “Suppliers of technology and consumables for screen print now have the opportunity to exhibit at FESPA every year, giving them a regular platform to share their ideas and innovations, rather than being constrained by a cyclical event calendar. It also ensures that we can present a consistent offering for our growing community of visitors from textile and other industrial sectors, and enables us to give greater continuity to more recently launched events and initiatives such as European Sign Expo and Printeriors.”
By notifying exhibitors of the locations and timeframe of later editions of the FESPA exhibition well in advance, FESPA aims to support exhibiting companies with their long-term planning, while ensuring that visitors are aware of the show locations and can make advance travel plans accordingly.
All European FESPA venues are chosen for the quality of their exhibition facilities, and ease of accessibility for international visitors. Hamburg, Berlin and Munich are all major international business hubs, with good air, rail and road transport links, and a wide range of accommodation and hospitality options.
Berlin was the host city for FESPA 2007, one of the most memorable editions in the event’s 50-year history, while Munich has welcomed FESPA on four previous occasions, in 1999, 2005, 2010 and 2014 and is a favourite host city with both exhibitors and visitors.
Peripatetic movement of FESPA exhibitions between host cities improves accessibility for visitors from across Europe and ensures that the geographical make-up of the audience changes annually, helping exhibitors to engage with the widest possible audience of customers and prospects. Based on data from FESPA Digital 2011, the location of the 2017 event in Hamburg is expected to appeal particularly to visitors from northern and central Germany, while also attracting substantial delegations from the Benelux and Nordic regions. Berlin 2007 expanded FESPA’s audience from northern Germany and north-eastern Europe, while FESPA events in Munich typically draw enlarged delegate groups from central Europe and Italy.
FESPA’s global print expo in Europe is complemented by a programme of tailored regional exhibitions in Asia, Eurasia, central and south America and Africa, facilitating access to FESPA events for print service providers in these developing markets.
Gebaseerd op het succes van FESPA Digital Amsterdam waar print in al zijn facetten veel bezoekers trok, heeft FESPA besloten om het evenement om te dopen tot een jaarlijkse FESPA Global Print Expo. Het heeft ook al de locaties voor 2018 in Berlijn en 2019 in München, bekendgemaakt.
De Global Print Expo, die dit jaar in Hamburg van 8 tot 12 mei plaatsvindt, zal aangevuld worden met ‘regionale’ beurzen in Azië, Zuid-Amerika en Oost-Europa. Lees meer over deze aankondiging in het onderstaande persbericht.
PRESS RELEASE
FLAGSHIP EUROPEAN FESPA EVENT TO BECOME ANNUAL GLOBAL PRINT EXPO
FESPA DIGITAL’S SUCCESS DRIVES DEMAND FOR YEARLY EVENT EMBRACING ALL TECHNOLOGIES AND APPLICATIONS
Release date: Thursday 23rd February 2017
FESPA’s global print expo – the flagship biennial international exhibition for digital wide format, screen and textile print – will become an annual event from 2017 onwards.
The decision has been made by FESPA, in consultation with exhibitors and visitors, to provide the global speciality print community with one comprehensive yearly destination event, covering all technologies, processes and applications.
FESPA Digital, the event focussed specifically on digital wide format technologies, will be replaced by this all-encompassing event.
Neil Felton, FESPA CEO, explains: “with this change, we aim to bring clarity and consistency to the global print community. Since 2006, our flagship FESPA event has alternated with FESPA Digital, reflecting the digital revolution that has so dramatically reshaped and revitalised our sector over the last decade. In fact, FESPA Digital has succeeded to the point where it is virtually as significant a landmark in the print event calendar as the original FESPA. Today, feedback from both visitors and exhibitors is that – as digital becomes a mature technology – they would prefer to see FESPA present one annual event, embracing both digital and analogue products and applications to reflect the diversity of their businesses.”
FESPA’s next global print expo – FESPA 2017 – takes place in Hamburg, Germany, from 8th to 12th May 2017, and will feature the full spectrum of screen, digital and textile print. The visitor campaign for this edition launched in January 2017 under the strapline ‘Dare to Print Different’. Beyond 2017, FESPA has now confirmed Berlin and Munich as the host cities for the 2018 and 2019 editions respectively, with both editions to take place in May.
FESPA Divisional Director Roz McGuinness adds: “by unifying our European events and removing the ‘Digital’ distinction, we can focus all our energies on delivering the same great event experience for all participants, every year. For our visitors, it ensures that whatever the year, wherever they are in their investment cycle, they can attend a trusted FESPA event in Europe that meets all their needs as a source of information and inspiration.”
She continue: “suppliers of technology and consumables for screen print now have the opportunity to exhibit at FESPA every year, giving them a regular platform to share their ideas and innovations, rather than being constrained by a cyclical event calendar. It also ensures that we can present a consistent offering for our growing community of visitors from textile and other industrial sectors, and enables us to give greater continuity to more recently launched events and initiatives such as European Sign Expo and Printeriors.”
By notifying exhibitors of the locations and timeframe of later editions of the FESPA exhibition well in advance, FESPA aims to support exhibiting companies with their long-term planning, while ensuring that visitors are aware of the show locations and can make advance travel plans accordingly.
All European FESPA venues are chosen for the quality of their exhibition facilities, and ease of accessibility for international visitors. Hamburg, Berlin and Munich are all major international business hubs, with good air, rail and road transport links, and a wide range of accommodation and hospitality options.
Berlin was the host city for FESPA 2007, one of the most memorable editions in the event’s 50-year history, while Munich has welcomed FESPA on four previous occasions, in 1999, 2005, 2010 and 2014 and is a favourite host city with both exhibitors and visitors.
Peripatetic movement of FESPA exhibitions between host cities improves accessibility for visitors from across Europe and ensures that the geographical make-up of the audience changes annually, helping exhibitors to engage with the widest possible audience of customers and prospects. Based on data from FESPA Digital 2011, the location of the 2017 event in Hamburg is expected to appeal particularly to visitors from northern and central Germany, while also attracting substantial delegations from the Benelux and Nordic regions. Berlin 2007 expanded FESPA’s audience from northern Germany and north-eastern Europe, while FESPA events in Munich typically draw enlarged delegate groups from central Europe and Italy.
FESPA’s global print expo in Europe is complemented by a programme of tailored regional exhibitions in Asia, Eurasia, Central and South America and Africa, facilitating access to FESPA events for print service providers in these developing markets.
Tijdens de CeBit volgende maand zal Epson voor het eerst zijn PaperLab tonen. Het apparaat maakt van oud papier nieuwe A4 of A3 vellen. Lees in Laurel Brunner’s Verdigris blog wat we van deze opmerkelijke uitvinding mogen verwachten en haar voorspelling dat PaperLab ook op grotere schaal ingezet kan worden door grafische bedrijven om zelf papier te recyclen.
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During next month´s CeBit Epson will launch its PaperLab. The machine turns used paper into new A4 and A3 sheets. Read Laurel Brunner´s Verdigris blog on her thoughts about this remarkable invention and her prediction that PaperLab can be used on a wider scale by the print industry to recycle paper.
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Next month CeBit opens its doors in Hannover to an international audience of tech nerds and their followers. Japan will have a big presence at CeBit, showcasing itself as a driving force in the digital transformation. The star attraction for the graphics industry will be PaperLab, Epson’s paper recycling system currently positioned for use in offices but with wider potential. PaperLab uses a mostly dry process to turn waste office paper into new printable sheets. The CeBit presentation will be the first time this technology has been shown outside Japan.
The machine looks like a large photocopier and pulverises printed sheets into individual fibres using a process Epson calls defibrating. The process removes inkjet inks and toners, reducing the printed sheets to their naked paper fibres.
PaperLab uses a dry process, so water consumption is minimal and the technology incidentally saves the trouble of shredding documents. There is a considerable carbon footprint attached to the shredding process, which generally involves secure and expensive transport to dedicated offsite shredding facilities. With the PaperLab, secure documents can be dealt with onsite with a managed process that is even more secure.
The recycled material is turned into new sheets of paper through the addition of a special binder and a little water. The binder adds strength and chemicals and can also colour the sheets or enhance their whiteness. The mix is pressed and calendared to produce new sheets, and can even be scented. PaperLab uses far less water than conventional papermaking and although it is initially intended for office environments, the technology can be scaled up.
Mr Minoru Usui, Epson’s global president says that PaperLab will “…transform workplace behaviours and practices. PaperLab can recycle waste paper in the office using a dry process, therefore creating an office ‘eco-system’ that reduces CO2 emissions, increases savings on collection, disposal and logistics, ensures secure disposal of confidential documents and saves water, which is used in huge volumes in traditional recycling processes.”
It takes about three minutes for PaperLab to produce its first new sheet of paper once the machine is loaded with waste. When we first heard about the technology last year it was rated for 18 new A4 sheets per minute, but that figure is now 14, to produce 6,720 sheets per eight hour shift. The machine can also produce A3 sheets and in a variety of weights from office sheets to business card stock.
Epson reckon it will take a year or so to ready PaperLab for the commercial market, a market they estimate to be worth €2 billion. And that’s just in the office sector. The opportunities for Epson to deploy PaperLab in markets such as graphics where they have such broad expertise in substrates and inks, are surely vast.
Laurel Brunner
This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics,EFI, Epson, Fespa, HP, Kodak, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.
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Steve Jobs used the Flipboard app at the introduction of the iPad in 2010 to show what he thought would be the future of personal publishing.
In the past 6 years Flipboard has worked towards realising this prediction. We notice this through the number of readers who look at our English Flipboard and, what is perhaps even more important to us, share articles. Flipboard has been taking care of a large number of article shares for months now.
With the newest Flipboard 4.0 version, the design has been updated, but it is also easier to create your own magazine. You can do that by, just as an example, combining blokboek.com articles with other technology news or create a mix of hobby, other interests and world news.
Watch the video in via this link to see how a teacher uses Flipboard as a news source for keeping his family and friends up-to-date, for example about the birth of his son.
You can read Flipboard via an app on Apple iOS and Android devices or via your web browser on any computer device.
Blokboek.com Flipboard magazine can be read via this link.
Lees verder....Steve Jobs gebruikte bij de introductie van de iPad in 2010 de Flipboard app om aan te geven wat volgens hem de toekomst van personal publishing zou zijn.
En in de laatste 6 jaar heeft Flipboard die voorspelling waargemaakt. We zien het aan het aantal lezers dat de Engelse Flipboard versie bekijkt en, wat voor ons zeker zo belangrijk is, met elkaar deelt. Flipboard zorgt al maanden voor het grootste aantal verwijzingen naar onze artikelen.
Een van de spectaculairste presentaties op drupa was Landa’s Metallography. Met als basis de Landa Nanoprint techniek, maakt Metallography het mogelijk om sprankelende metaalkleuren digitaal te printen, precies daar waar je ze hebben wilt. Deze eigenschap, plus de ongelooflijke dunne laag metaaldeeltjes, maakte Metallography een techniek om in de gaten te houden.
Nu heeft Landa deze techniek verkocht aan Altana, een Duits chemieconcern dat ook een van de investeerders is in Landa. Wellicht dat het daarom zo snel na de introductie deze veelbelovende techniek over kon nemen. Altana gaat voor Metallography een aparte divisie oprichten, om snel de aanval op traditionele folietechnieken in te zetten. Lees meer over deze overname in onderstaand persbericht.
Persbericht
Wesel (Germany) / Rehovot (Israël), February 21, 2017 – The Landa Group and ALTANA AG today announced that ALTANA has acquired Landa’s Metallography technology. First unveiled by Landa at the Drupa printing exhibition in June, 2016, this novel technology for producing metallized graphics is a sustainable alternative to foil-transfer processes, enabling metallization graphics at up to half the cost of conventional foil stamping. Landa will progressively transfer the remaining development and engineering work to ALTANA’s ACTEGA Coatings & Sealants division, who will be bringing the Metallography technology to market in the coming years.
“We are excited about this acquisition, which opens up new growth opportunities for ALTANA and strengthens our position as a leading solution provider for the printing industry,” stated Martin Babilas, CEO, ALTANA. “We are looking forward to our continued close and trustful cooperation with Landa as we prepare to bring this promising technology to market.”
Dr. Roland Peter, President of the ALTANA division ACTEGA Coatings & Sealants, added: “Landa’s Metallography technology has the potential to become a sustainable mainstream technology for metallization graphics, supplanting foil-transfer in applications such as labels and folding cartons.” The novel Metallography technology is both economically attractive and environmentally sustainable, saving a significant amount of material, cost and production time compared to the conventional cold foil and hot foil stamping technology.
One of the most spectacular presentations at drupa was Landa´s Metallography. Based on Landa´s Nanoprint technology Metallography makes it possible to digitally print sparkling metal colours exactly there where you want them. This characteristic, together with the unbelievably thin layer of metal parts, makes Metallography a technology to watch.
Landa has now sold this technology to Altana, a German chemical company who is part owner of Landa. Perhaps that is the reason why they could acquire this promising technology so soon after its launch. Altana will dedicate a new division to Metallography to rapidly conquer the traditional foil technology market. Read more about the acquisition in the press release below.
Press Release
Wesel (Germany) / Rehovot (Israel), February 21, 2017 – The Landa Group and ALTANA AG today announced that ALTANA has acquired Landa’s Metallography technology. First unveiled by Landa at the Drupa printing exhibition in June, 2016, this novel technology for producing metallized graphics is a sustainable alternative to foil-transfer processes, enabling metallization graphics at up to half the cost of conventional foil stamping. Landa will progressively transfer the remaining development and engineering work to ALTANA’s ACTEGA Coatings & Sealants division, who will be bringing the Metallography technology to market in the coming years.
“We are excited about this acquisition, which opens up new growth opportunities for ALTANA and strengthens our position as a leading solution provider for the printing industry,” stated Martin Babilas, CEO, ALTANA. “We are looking forward to our continued close and trustful cooperation with Landa as we prepare to bring this promising technology to market”.
Dr. Roland Peter, President of the ALTANA division ACTEGA Coatings & Sealants, added: “Landa’s Metallography technology has the potential to become a sustainable mainstream technology for metallization graphics, supplanting foil-transfer in applications such as labels and folding cartons.” The novel Metallography technology is both economically attractive and environmentally sustainable, saving a significant amount of material, cost and production time compared to the conventional cold foil and hot foil stamping technology.
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With their chain of shops, Amazon Books, the company returns to its roots and wants to turn the bookmarket upside down again by smart use of data.
A shop that offers only a limited number of books sounds rather strange, but it´s not a bad idea. The unique selling point of a local outlet isn´t about delivering a wide range of books: it is always very difficult to compete with an online shop such as Amazon with next day delivery.
Amazon Books offers quality not quantity. A shop will only offer that which is most popular in its area. The selection is based on big data analysis from the website and only books with a ranking of 4.6 (out of 5) or higher will be presented.
The power of the shop is in the weakness of the online shop: lack of surprise. The person who already knows what book he wants just types it into Google, but encountering new titles is more complicated. The shop is meant to find new treasures which you didn´t know existed.
Remarkable in Amazon Books is that all covers are facing the customer. This is the result of offline A/B testing. An Amazon employee told Fastcodesign how they invited a group of people to a big space and were they were guided through a number of lay-outs. The lay-out with the covers facing the customer was by far the most popular.
The shop tries to close the gap with online. The books have a card with customer reviews and those with an Amazon app can get more information about the book. If the book is not in stock, it can be requested at one of the information panels. The shop will also stock other products from the startup platform Amazon Launchpad.
Although the shop is in fact another sales channel, we think that perhaps attracting attention to Amazon Prime might be behind the idea. Bezos has said more than once that a subscription model of 99 Euros a year (with discounts on books and other products) is how they want to grow the company quickly. Prime is said to have between 60 to 70 million subscribers in the US and may be saturating, which makes the case for a new client group. The shop might be an option to get to know this new group.
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