British kids app Popjam one million users

The British app for kids Popjam is a big success. Last month they got to more than 1 million users.
Popjam is a mobile app for kids in the 7-14 year age range to share content – mainly photos – and participate in games and contests. Last month owner SuperAwesome announced that the app has more than 1 million users. This means that more than 30% of British kids between 8 and 12 years old use Popjam. And they use it a lot with an average of 45 minutes a day. Publishers such as Puffin Books, Bloomsbury, Oxford University Press, Walker Books, Lonely Plant Kids, Beano, Horrible Histories and YouTubers such as AmyLee33 share their content via the app. Apart from the user content there is professional and educational content, as well as, of course branded content.