Articles
Laurel Brunner: The price of ecoprinting
Publishers tend to know what they want to publish, although they may not know how they want it printed. It’s a step too far to care about the production of a book or magazine, when you’re tearing out your hair to get the content and sales projections right. This is unsurprising: production and printing are…
Lees meerVia Libris: smart book that will take the reader to all the treasure of our world
The VIA LIBRIS is a paperback-sized treasure book. It leads its user to a predetermined location, using a special compass dial and by giving cold, warm, or hot clues. At the treasure location, a gift card pops out of a hidden slot in the book. It’s a great surprise for the gift card recipient. A…
Lees meerWild Format Series 3 # 2: Laurel Brunner: ISO standards for Wide Format Printing
The topic of ISO standards is pretty dreary, but it’s a subject that can make a difference to the success of your wild format projects. Standards published by the International Standards Organisation are created and developed by people like you. It’s a cooperative and consensual process rooted in local groups who come up with ideas…
Lees meerLaurel Brunners Verdigris Blog: Life-cycle environmental impacts
It’s hard enough getting to grips with carbon footprinting, but that is only a small part of the environmental impact calculation. In 2018, regulators and shareholders in mature markets are sharpening their focus on the life-cycle environmental impacts of products. This will impact all parts of the graphics supply chain, from design to procurement. At…
Lees meerPRstory: Lots of choice with the SEI Labelmaster at Vila Etiketten
Label manufacturer Vila in Breda, the Netherlands, saw an explosive growth in digitally produced labels for small quantities. This was reason for the company to invest in a laser cutter with options. Vila Etiketten, part of the international Optimum Group, chose the SEI Labelmaster which was purchased through Tripa Converting Solutions in Vianen, the Netherlands.…
Lees meerLaurel Brunners Verdigris Blog: 2018 expectations
What should the graphics industry expect for 2018? This is easy to answer: more of the same. It would be great to hint at exciting new technologies waiting just around the corner. Or to share with you some amazing new business models for print and publishing. But in fact the graphics industry is awash with…
Lees meerWild Format 3.1: Trends in Wild Format Digital Printing
Welcome to the Wild Format series of articles. A major trend in graphics today is to use print in innovative and extremely imaginative ways. We’ve gone way beyond the traditional print-on-paper model to take print into completely new areas, such as bespoke interior design and short run packaging. We’re also using digital printing devices to…
Lees meerLaurel Brunners Verdigris Blog: Recycling PET
Since drupa 2016 and even prior to that show, there has been a lot of interest in packaging printing. Several manufacturers have introduced digital presses for this application, most notable EFI and HP. Printers can be confident that they will have solid support if they decide to get into this business. But all parties should…
Lees meerLaurel Brunners Verdigris Blog: Kodak & Corporate Responsibility
For Kodak, reborn and re-energised, sustainability in every sense has become the company’s foundation. According to its recently published 2016 Corporate Responsibility Report (CRR), the first since 2013 when the company had just emerged from Chapter 11, Kodak aims to be the leading company for sustainability in the graphics industry. It has published some ambitious…
Lees meerLaurel Brunners Verdigris Blog: Sustainability Initiatives
Another week another sector specific sustainability initiative, this time in the cosmetics business. The Responsible Beauty Initiative (RBI) wants to improve sustainability in that sector along with improving ethical and social performance, focusing on sustainable procurement. At the core of RBI is EcoVadis a provider of supply chain sustainability ratings, working with four big names…
Lees meerLaurel Brunners Verdigris Blog: All About the Data
Today’s graphics industry is data driven. From digital prepress through to performance analytics, data is the only way to get accurate printed output and to measure business performance. The need for greater environmental accountability, either voluntary or regulatory, means that we have a new category of data to worry about. Except that relatively few small…
Lees meerLaurel Brunners Verdigris Blog: Recycling Paper Getting Complicated
One of the biggest problems for makers of paper based on recycled printed matter is quality, meaning cleanliness. Ensuring that the waste paper entering the recycling stream is sufficiently uncontaminated for use as a raw material for new products is hard. Generally pulp and paper mills rely on a test procedure to check that the…
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