Laurel Brunners Verdigris Blog: Not So Fantastic Plastic

Part of Coca-cola’s recent announcement to be more environmentally friendly includes a campaign “to encourage people to recycle and dissuade littering”, said Nick Brown, head of sustainability at Coca-Cola European Partners. The company produces over 100 billion plastic bottles per year and is making a massive contribution to the plastic littering plaguing the planet, so…

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Laurel Brunners Verdigris Blog: Closing the circle

As we all know, process control is fundamental to every aspect of the circular economy. But publishers, printers and all other players in media supply chains can only benefit, if they can work out a solid business model and make money from it. In order to do this several structural elements must be in place.…

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Laurel Brunners Blog: Going for 100% Renewable Energy

The splintered nature of modern communications has encouraged ever more people to become eco warriors of one sort or another. But these fragmented efforts are really not much good, because they are largely uncoordinated or aligned. Far better to get the world’s biggest companies to commit to ambitious global campaigns. Graphics professionals can do their…

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Laurel Brunners Verdigris Blog: Beware False Prophets

When it comes to claims relating to environmental certifications, always question the source. There has been a glut of announcements recently by manufacturers claiming that their products are certified to international standards. One ink company is offering products that meet the Cradle to Cradle standard, a standard which has been invented by a group in…

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Laurel Brunners Blog: Pushing Ahead with Deinking

The work on ISO 21331, the ISO standard for assessing the deinkability potential of printed matter, is mired in industry politics. However the market really doesn’t care a jot and is moving on regardless. This is a problem for the maneuvering politicians in the paper industry because it means that the market is shifting further…

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Laurel Brunners Blog: Partnering for the Environment

Efforts to improve the environmental footprint of print take many forms. However the only ones likely to make a difference generally coincide with commercial interests. Owners of such efforts are in a slippery position in that they potentially lay themselves open to charges of greenwashing and exploitation, no matter how sincere their offerings. But even…

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Laurel Brunners Verdigris Blog: Green Marks and Ecolabels

There are plenty of organisations offering to sell you an ecolabel of some description. But many of these are self-certified labels that actually have little meaning. Their adjudicators are happy to take your money, but do little to make any real difference to the environmental impact of products and services. It’s only cosmetic and it’s…

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Laurel Brunners Verdigris Blog: Digital Media vs Printed Matter

Working out if it’s better for the planet to communicate in print, or to do it digitally just got easier, sort of. ISO standards developers working on documents for graphics technologies, have written a document for calculating the carbon footprint of electronic media. ISO 20294 is moving into the final stages of its development and…

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Laurel Brunners Verdigris Blog: Dignity in Rags

By all accounts the textile printing business is set to explode, thanks to digital printing technologies. For instance Fibre2fashion, analysts for the fashion industry, reckon that in 2017 the amount of fabric printed digitally will be more than one billion square metres and reach 2.5 billion square metres by 2020. They estimate that CAGR from…

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PRstory: Sticker King expands his realm

In Veldhoven, The Netherlands, Stickerkoning (Sticker King), aka print producer of anything that sticks, recently invested in new facilities. Founder and owner Ron Vermeulen expands his markets through innovation. No less than 12 Mimaki printers are purring away in the production room to keep up with the increasing demand for stickers and printed promotional gifts.…

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