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Laurel Brunners Verdigris Blog: Not So Fantastic Plastic
Part of Coca-cola’s recent announcement to be more environmentally friendly includes a campaign “to encourage people to recycle and dissuade littering”, said Nick Brown, head of sustainability at Coca-Cola European Partners. The company produces over 100 billion plastic bottles per year and is making a massive contribution to the plastic littering plaguing the planet, so…
Lees meerLaurel Brunners Verdigris Blog: Closing the circle
As we all know, process control is fundamental to every aspect of the circular economy. But publishers, printers and all other players in media supply chains can only benefit, if they can work out a solid business model and make money from it. In order to do this several structural elements must be in place.…
Lees meerLaurel Brunners Blog: Going for 100% Renewable Energy
The splintered nature of modern communications has encouraged ever more people to become eco warriors of one sort or another. But these fragmented efforts are really not much good, because they are largely uncoordinated or aligned. Far better to get the world’s biggest companies to commit to ambitious global campaigns. Graphics professionals can do their…
Lees meerLaurel Brunners Verdigris Blog: Beware False Prophets
When it comes to claims relating to environmental certifications, always question the source. There has been a glut of announcements recently by manufacturers claiming that their products are certified to international standards. One ink company is offering products that meet the Cradle to Cradle standard, a standard which has been invented by a group in…
Lees meerLaurel Brunners Verdigris Blog: Retail Sector Setting the Scene
Marks & Spencer, a global retailer best known for knickers, socks and divine foods, has recently reported on progress with its Plan A. The 107 environmental commitments enshrined in this plan were originally outlined in 2014, with a goal of achieving them all by 2025. So far 64 have been achieved with a further 25…
Lees meerLaurel Brunners Blog: Pushing Ahead with Deinking
The work on ISO 21331, the ISO standard for assessing the deinkability potential of printed matter, is mired in industry politics. However the market really doesn’t care a jot and is moving on regardless. This is a problem for the maneuvering politicians in the paper industry because it means that the market is shifting further…
Lees meerLaurel Brunners Blog: Partnering for the Environment
Efforts to improve the environmental footprint of print take many forms. However the only ones likely to make a difference generally coincide with commercial interests. Owners of such efforts are in a slippery position in that they potentially lay themselves open to charges of greenwashing and exploitation, no matter how sincere their offerings. But even…
Lees meerLaurel Brunners Verdigris Blog: Green Marks and Ecolabels
There are plenty of organisations offering to sell you an ecolabel of some description. But many of these are self-certified labels that actually have little meaning. Their adjudicators are happy to take your money, but do little to make any real difference to the environmental impact of products and services. It’s only cosmetic and it’s…
Lees meerLaurel Brunners Verdigris Blog: Digital Media vs Printed Matter
Working out if it’s better for the planet to communicate in print, or to do it digitally just got easier, sort of. ISO standards developers working on documents for graphics technologies, have written a document for calculating the carbon footprint of electronic media. ISO 20294 is moving into the final stages of its development and…
Lees meerLaurel Brunners Verdigris Blog: Dignity in Rags
By all accounts the textile printing business is set to explode, thanks to digital printing technologies. For instance Fibre2fashion, analysts for the fashion industry, reckon that in 2017 the amount of fabric printed digitally will be more than one billion square metres and reach 2.5 billion square metres by 2020. They estimate that CAGR from…
Lees meerLaurel Brunners Verdigris Blog: Energy Calculations for Digital Presses
The problem is not unique to digital presses, but how do you measure energy usage and the overall energy efficiency of a machine? With cars the most usual method is the miles per gallon, or how many litres of fuel it takes to travel 100 kilometres. Just in this example we can see how slippery…
Lees meerPRstory: Sticker King expands his realm
In Veldhoven, The Netherlands, Stickerkoning (Sticker King), aka print producer of anything that sticks, recently invested in new facilities. Founder and owner Ron Vermeulen expands his markets through innovation. No less than 12 Mimaki printers are purring away in the production room to keep up with the increasing demand for stickers and printed promotional gifts.…
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