Articles
Wild Format #2.5: Where Do You Start Your Wild Format Project?
The range of what’s possible with digital inkjet technology just keeps on growing. There are so many production options to choose from that it’s hard to know where to start. In fact, don’t start with production at all, start with something much more basic, like what you want to create in the first place. This…
Lees meerLaurel Brunner’s Verdigris Blog: Sustainability Reporting
The graphics industry is massive and yet the number of printing organisations with more than 500 employees is small. This means that very large customers buy their print from a host of small to medium sized enterprises (SMEs). Such organisations tend to be under the radar for most environmental reporting regulations, because their individual impact…
Lees meerLaurel Brunner Verdigris Blog: The Shock of the New
Within the graphics industry there are numerous examples of companies’ efforts to improve energy generation and management. And there is ISO 50001, the standard for energy management to which companies such as Agfa and Kodak have certified compliance. But Fujifilm has gone far beyond these efforts at its Tilburg facility entirely powered with renewable energy…
Lees meerLaurel Brunner Verdigris Blog: The Meaning of Life
Life Cycle Analysis (LCA) is expensive, takes a long time and can be fiendishly complex. Companies who undertake it generally do so in order to demonstrate the environmental credentials of their product or service. But there are other more nuanced reasons for doing LCA, such as providing proof points for marketing statements and guidance for…
Lees meerWild Format #2.4: Why ink matters for Wide Format Digital Printing
Choosing the ink and pigments to use in printing has always been a crucial decision, one that is very much related first of all to the selected printing method and secondly to the preferred substrate. What the print will be used for also enters into the calculation. Wild format projects displayed on the sides of…
Lees meerWild Format #2.3 : Industrial Revolution
Printing has always been an industrial process. Done right, productivity continues to rise and costs to fall. But the widespread adoption of wide format digital printing technologies redefines what we mean by industrial print. We print 10,000 leaflets in an industrial manufacturing process. But we also print direct to shape in various industries where the…
Lees meerSonja Angerer: Into The Great Wild Open – Wild Format #2.2
Harvesting the powers of modern wide format digital printing, it is possible to elicit a nod and a smile from even the most elusive target group. But highly effective wide format printing projects are a far cry from the printed ad, TV spot, or banner campaign. This is a beginner’s guide to the digitally printed…
Lees meerLaurel Brunner’s Verdigris Blog: Climate scientists and carbon accountants
Every week week we get bombarded with new information about the dismal condition of the planet and its inhabitants. But sometimes we come across ideas and initiatives that are actually inspiring. For instance an Egyptian mathematician has told us about his formula for calculating the energy consumed when a single page is printed on an…
Lees meerLaurel Brunner Verdigris Blog: Sustainable by Design
We go on a lot about what printers can do to reduce their environmental impact. But we hardly ever mention the contribution graphic designers make to sustainability. As with colour management, a designer’s decisions during the creative stages of a project, can have a profound impact on the recyclability of the final results. Don’t let…
Lees meerLaurel Brunner Verdigris Blog: Waterwash flexo plates
Kodak CEO Jeff Clarke made a bold admission during the company’s drupa press conference. He said that: “the print industry is a dirty industry … one of the things we can do is to clean up the dirty chemicals.” A key technology for achieving this goal is water wash digital flexo photopolymer plates, processed using…
Lees meerIGO-POST prints full colour promotional materials on Mimaki printers
UV inkjet printing is considered the answer to the increasing demand for colour printing of promotional articles and gifts. That’s why IGO-POST, located in Helmond, The Netherlands, recently invested in the newest generation UV flatbed inkjet printer: the UJF-7151 plus by Mimaki. Digital printing on the rise. Millions of promotional material and gifts are being…
Lees meerLaurel Brunner: Preparing for drupa 2020
Now that drupa 2016’s over, we can start hoping that at drupa 2020 the environmental will be in sharper focus. This year’s organisers missed a great opportunity to take the sustainability lead. Drupa 2016’s attendance and sales numbers show that print is in rude health. Investment into print technology is on the up, so why…
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