Duomedia receives award for Xeikon campaign

The bi-yearly Belgium IBIS Communication award has been won by Duomedia for the Xeikon campaign. The campaign was designed to advertise the Xeikon Café packaging innovations. Clever use of social media resulted in double the amount of visitors compared to the previous event.  Xeikon Café is an event where visitors can experience digital label and…

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Danish printing as cash cow: part 2

You may have read an earlier Verdigris blog post by Laurel Brunner about the nonsensical plan of the Danish government to impose extra taxes on printing. This week she received an answer to the questions she posed. The response to her answer about the purpose of the extra taxes: “the taxes will lower the amount…

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Vinyl presses on the rise!

Vinyl is hot! There is a noticable increase in the sales of vinyl records. And that means a booming business. Not just for the music shops selling more and more records, but also for vinyl printers such as Record Industry which prints millions of records, for record sleeve designers and for the printers who print…

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New organizational structure Kodak

  Kodak is preparing for the future and has put into place five new business divisions. Print Systems, Enterprise Inkjet Systems, Micro 3D printing and Packaging, Software and Solutions, and Consumer and Film. The company states this is a market focused structure designed to drive growth. Each division is responsible for its complete portfolio from…

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Google fights ad blocker

Google has started a US campaign which gives people the opportunity to donate a small amount of money monthly in order to avoid Google ads. Instead of ads they receive a thank you message by Google. Google Contributor is meant to fight the so-called ad blockers, software which prevent advertisements – banners, text, pre-roll videos…

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European Union report Digital Minds asks for risky changes

If you ask European leaders, industry leaders and researchers about Europe´s digital future you expect the usual pet subjects and promotion of their own companies. Surprisingly though the new EU report Digital Minds for a New Europe offers a very coherent story and it is very much worth reading. Leading theme is that Europe is…

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Mobile gaining its place in the marketing mix.

Mobile´s share in the marketing mix is growing rapidly. This year 16% of companies say that they chose a ´mobile first´ approach in their marketing campaigns, compared to 4% last year. Companies are working hard to get their mobile communication together, two thirds have a mobile version of their website, compared to one third last…

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IDC sees a future for mobile printing

Every year 3 billion pages are printed worldwide, according to research by IDC, despite the increase in sales of e-readers, tablets and smart phones.  The possible disappearance of paper in the office or at home seems unlikely in the near future. However, we do not need research to establish that printing is on its way…

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Laurel Brunner: Denmark turns printing into cash cow

If the law passes then the Danish people will need to pay 25 to 50% extra VAT on their printing from 2015. Laurel explains how the Danish government tries to make this work under the guise of environmental protection and a sustainable society. Those claims seem pretty shaky. A protest against this nonsensical idea will…

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Research into print volumes in China

Infotrends brings out the China Digital Production Printing Application Forecast 2013-2018. This report researches applications and volumes of digital production printing. 28 applications in seven segments were researched as well as several hardware segments. Infotends establishes that production printing in China is growing on average 14,9 percent per year. Although all segments are experiencing growth,…

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Vistaprint foreseeing revolutionary improvements

Printing giant Vistaprint has big plans to invest in logistics and software. Investments of hundreds of millions of dollars should enable orders to be produced at the most efficient locations. The mother company´s name has changed to Cimpress Group. Vistaprint is now a daughter company. The past few years Vistaprint has grown significantly by acquiring…

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