New plant for bag-in-box

The world´s leading paper packaging manufacturer Smurfit Kappa has opened a new plant in Spain for production of bag-in-box packaging. Apparently this packaging, used for wine, with a plastic bag and a tap is growing rapidly. The manufacturer is looking for collaboration with other companies to develop creative uses of the packaging. Smurfit Kappa has…

Lees meer

Printed Direct Mail still number one

Ricoh hired Interquest to compare online to printed direct mail. The most significant conclusion is that printed direct mail has decreased in volume, but is still the most important. Despite the growth of online advertising at least two thirds of the marketing budget in the US is spent on printed matter (catalogues account for 40%…

Lees meer

Blokboek.com Goes Global

International readers no longer have to use Google Translate to read the news on Blokboek.com. From today onwards blokboek.net is multi lingual! As well as Dutch readers can now choose English. We are working hard to introduce other languages. This means that 12% of the 13,325 readers can enjoy the news and background information easier…

Lees meer

Sustainability, Green Marketing and Media-project in Copenhagen

Sustainability is not a game. But with an internet game you can teach young people how important sustainability is. The Dutch independent consultancy agency Dienstencentrum is the organizing partner of an international project to create such a game. The project partners met during the third conference in Copenhagen, on the 9th & 10th of October 2014. During…

Lees meer

Nic. Oud´s journey to the digital future of printing

Last week I received, among with a small number of others, a very special piece of printing, the first book produced in Europe on the Screen Truepress Jet520HD. The book, The Journey, documents Nic. Oud´s jrouney to the digital future of printing. It looks like a successful journey and if the digital production printer is…

Lees meer

Laurel Brunner’s Verdigris Blog: Nano Nano

Nanotechnology is getting more attention, not just because of Benny Landa’s enthusiasm for it. Nanotechnologies manipulate atoms and molecules on a minute scale and are already used in the graphic arts. Various ink manufacturers use nanoparticles increase the reflectance capacity of their inks for more vibrant colours. But there might be other more interesting applications…

Lees meer