Cooling beer ad

How to show that your Glacial beer brand is best served cold, in a print ad? Ad agency Ogilvy Brazil has the solution. A printed ad which helps cool your beer. Cut the ad out of the magazine, wet it under the tap, wrap it around a beer bottle and put it in the fridge.…

Lees meer

Frere-Jones Typeface Mechanics: how to design a new typeface

Typeface designer Frere-Jones reveals a few secrets in his blog about designing a typeface. He shows how square and round shapes influence each other and why letters such as the ´o´ have to be larger than for example the ´a´to keep the right balance. With typography being increasingly recognised as part of the quality and…

Lees meer

Clever loo roll packaging

Carton producer Iggesund in Sweden challenged designers to come up with environmentally friendly packaging of consumer products. They received more than 200 suggestions. One of the winning designs was a packaging system for loo rolls and paper kitchen towels, designed by Maikel Roberts from Barcelona. He designed packaging which replaces polluting plastic packaging. The sulphate…

Lees meer

Packaging is more than a carton box

European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the…

Lees meer

Print Museum honouring Vincent van Gogh

The Dutch Print Museum in Etten-Leur has a new collection. Visitors can become acquainted with the secret of the world famous sunflowers by Vincent van Gogh. Graphic artist Henk van Noorloos shows his work. Also on display are books about Van Gogh as well as typographics and posters which have a link to Van Gogh.…

Lees meer

Type Reinvented: Letters play a big part in our digital world

Good typography is important in our digital world. To underline this, type specialist Monotype sponsored a Field Project. Three unique digital art installations show that type can be responsive to the emotional message of content, that type can be responsive to the media chosen and that they fit perfectly in the new hype of responsive…

Lees meer

Artificial Intelligence adds value to advertising

M&C Saatchi is the first to use artificial intelligence to enhance the effect of multi channel advertising. Smart software chooses the most effective images for every campaign and target market and the program even chooses the most effective texts. Audience response is measured by a camera embedded in the billboard. Based upon this response the…

Lees meer

Inspirational print fair in Madrid

During the CIPrint Madrid tradefair a creative workshop is scheduled focussing on the various applications of digital print technology, substrates and finishing. Visitors are shown various possibilities such as personalisation of furniture, antibacterial solutions, wallpaper, floor furnishings and printed doors, and the possibilities of cardboard for exhibitions and pop-up stores. CIPrint Madrid, 6-8 October, Casa…

Lees meer

New Ikea app with wishlist

The new Ikea app went live last week. According to marketing site Emerce the renewed app will replace the old one which was rated very low by consumers. The new app offers a grocery list of a kind. The consumer can fill it in at home and the app guides you through the most efficient…

Lees meer