Design
What we know about screen versus paper reading
There has been a lot of research into the effects of screen reading. It is generally accepted that readers remember more from what they read on paper than from a screen. However, screen reading has increased the amount we read threefold since 1980. Science journalist Annie Sneed has listed some of this research and its…
Lees meerPackaging as advertisement
Amazon has always been innovative. Also in this case. The company allows its boxes to be used as advertisement material. They are currently being used as promotion material for the new The Minions movie which will be released on 10 July. There are three different designs and every box has a link to more information…
Lees meerChocolate and hazelnut packaging
Nutella and Ferrero Rocher are world famous chocolate and hazelnut brands by food manufacturer Ferrero. After processing 23,000 tons of hazelnuts a year – a quarter of production worldwide – skins and nutshells remain. Why not use this organic waste to produce the packaging. That is what the Papiertechnische Stiftung (PTS) together with Stora Enso…
Lees meerNew Van Dale dictionary and the preference of paper
The Dikke van Dale (Big Van Dale – Dutch colloqualism for the Van Dale Dutch dictionary) presents its 15th edition. The three volumes are bigger than ever, with 18,000 new entries, new expressions such as “thinking outside the box” and illustrations to aid the explanation of difficult terms, such as in construction. But why on…
Lees meerThe unique colour spectrum of Screen´s L350uv digital flexo press
The Screen L350uv combines the speed of flexo with the flexibility of digital. 50 meters a minute without start up time or plate costs. On top of that you can use standard flexo materials without having to use an expensive primer. Another advantage is that tests have proven that the CMYK inks used by Screen…
Lees meerImages take over social media
Image based social media score high with users. However, research by Forrester Research shows that big brands do not always make full use of visual social media. According to researcher Allison Smith research shows that images are increasingly important in social networks such as Twitter and Facebook, especially with the growth of Instagram, Pinterest and…
Lees meerAdobe CC 2015: Sync & Stockphoto integration plus clever new functionality and improved efficiency in all programs
Adobe has published its 2015 version of Creative Cloud. Apart from clever functionality in programs such as InDesign, Photoshop and Illustrator the most important additions are integrated synchronisation and stockphoto functions. Creative Sync allows you to share files, photos, fonts, vector graphics, brushes, colours, settings, metadata and stock images within all programs within Adobe CC.…
Lees meerBusiness cards are back, in many forms
Paperspecs.com showcases a few inspirational examples of creative business cards. From toast to the autumn leaves by Tyra van Mosseveld, who was nominated for the Doen Material Prijs a few years ago. There is no reason to go to such extremes to stand out. Good typography and well thought-out materials can make printed business cards a…
Lees meerPrintable paperboard lids for food packaging
Paper manufacturer International Paper Foodservice Europe has designed a paperboard lid especially for take away soup and other hot or cold foods. Contrary to current food lids which have two layers, this design has only one paperboard layer. Instead of small vent holes the paper lid has specially designed pleats to allow the steam to…
Lees meerHermann Zapf, font designer of much more than just Dingbats, has died
The man who enriched the typographic possibilities with fonts such as Palatino en Optima has died at age of 96. His name will forever be remembered for Dingbats, his collection of more than 1,000 symbols and perfect stylized characters. Zapf worked with famous companies such as Stempel, Linotype, Hell, ITC and Bitstream and was also…
Lees meerLaurel Brunner: why we need an ecolabel for print
Every country and every product group has its own ecolabel. In her Verdigris blog Laurel Brunner explains how this has come about and why we should have our own, international ecolabel for print.
Lees meerWindowsketch: interactive window display advertisements
The Dutch company Windowsketch offers a new type of window display advertisements. Interactive and focused on the people passing by. The ads are projected on the shop windows which have a sunlight reflecting layer making the content visible whilst keeping the sun out. Via sensors and software the window ´sees´ the public in front of…
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