Marketing/Advertising
Online advertising desktop decreasing faster than print
Desktop advertising has reached the top and will decline faster in the coming two years than the advertising budget for newspapers and magazines. This is what international media agency Zenith Optimedia predicts. Between 2015 and 2018 desktop adspend will shrink by US$10.7bn, more than the other two declining media – newspapers (which will shrink by…
Lees meerWhat the print industry can learn from a luxury bag brand
Just like the print industry bag makers are dealing with a saturated market where cheap copies push down margins. The solution found by 1Ateltier, a startup that combines digital technology and craftsmanship, is combining quality and intensive internet marketing. The ease of ordering via the web combined with quality which previously could only be found…
Lees meerBlokboek.com milestone: 40,000 ScoopIt reads
We are, dare we say it, proud to announce the 40,000th ScoopIt rear. ScoopIt is where it all started for Blokboek.com. This is where we started in March 2011 with our free news service for the creative communicator. ScoopIt is a content curating blog platform to post news items including comments or extra information. These scoops…
Lees meerTomato boxes made from tomato plants
Cardboard for tomato boxes from tomato plant fibres. Not only the contents (tomatoes), also the box is produced by the tomato plant. How is that for environmentally friendly! Any way, it is the winner of the Packaging Europe Sustainability Awards 2016 in the biobased packaging category. The company, Solidus Solutions, together with other companies in…
Lees meerCO2 neutral printing at no charge to customer
BrunelPrint in Bristol claims to be the first real CO2 neutral print shop in the UK that does not charge its customers the compensationary premiums for this. BrunelPrint which uses 3 HP Indigos and 2 Speedmasters, knows exactly how much CO2 emissions are involved in a print job. Electricity, gas, transport and materials are included.…
Lees meerSocial Media Publishing triggers Multi Channel Publishing eruption
The Multi Channel Publishing eruption is making its first waves felt with social media publishing. From Facebook Instant Pages which uses all your “friends” to publish content to Flipboard which, the other way around, looks for “friends” to fit that content, social media brings valuable content to billions of internet users worldwide. 3,424,971,237 potential…
Lees meerXanté reports doubling of digitally printed envelopes
Xanté proudly reports that the number of envelopes printed on its Impressia printers has doubled to 107 million. This was a surprise also for Xanté. According to CEO Robert Ross the growth is mainly from the non-business market. Envelopes for party, graduation or wedding invitations is a growth market for personalisation. Ross expects an extra…
Lees meerBritish kids app Popjam one million users
The British app for kids Popjam is a big success. Last month they got to more than 1 million users. Popjam is a mobile app for kids in the 7-14 year age range to share content – mainly photos – and participate in games and contests. Last month owner SuperAwesome announced that the app has…
Lees meerAir-Ink: ink out of smog
You won´t be able to print with it, but Air-Ink, ink made out of the soot particles in smog, clearly shows one of the biggest environmental problems of our time. Because, if it is possible to produce ink from a couple of hours of collecting diesel exhaust you get a good indication of what all…
Lees meerClever beer mat
Belgium beer manufacturer Jupiler, together with advertising agency TCC from Breda, the Netherlands, designed a refreshing smart solution: the Refilltje (Refiller, a word play on the word viltje which is Dutch/Belgian for beer mat). The Refilltje is a normal beer mat with a small ridge which fits over the beer glass. If your glass is…
Lees meerSwipe: printed magazine offers the best of the internet
The internet offers a plethora of information – and that is the problem. The internet surfing reader doesn´t see the wood for the trees. Interesting information is hidden behind pop-up ads and click through options. Smart publishers came up with a solutions for the internet generation (millennials or Generation Y) and have bought out a…
Lees meerInbox.photo: a simple app to sell photo prints online
Inbox.photo is a tool for photographers, photo labs and everyone else who has a production printer. A simple app for iOS and Android smartphones and tablets by which amateur photographers with a mobile device to quickly and simply order photo prints. Inbox.photo is not as sophisticated as professional solutions such as Taopix, but it is…
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