Marketing/Advertising
The search for missing persons with Pokémon Go
Interns at BBH London are using the Pokémon Go craze to draw attention of missing persons. The campaign has been designed by the Missing People organisation: an independent charity which searches for missing persons on behalf of their friends and family. It consists of vinyl posters of missing people that borrow the look and feel…
Lees meerAgfa at SGIA Expo with new Anapurna LED wide format printer
Agfa Graphics will present its new 3.2 meter wide LED UV printer during the SGIA which will be held 14-16 September in Las Vegas. The Anapurna H3200i is available as sheetfed or roll-to-roll and combines productivity with perfect quality. Read more about this new model in the comprehensive Anapurna series in the press release below.…
Lees meerLargest print edition even larger, IKEA does it again!
It´s here! The IKEA 2017 catalogue. Between 16 and 27 August world´s biggest print edition with 328 pages full of design and smart solutions will be delivered to millions of Dutch households. The IKEA 2017 catalogue runs to 211 million copies and makes it world´s largest periodical. The IKEA catalogue will be distributed in 48…
Lees meerReally unique packaging: pizza box turntable
Pizza Hut likes to present itself as a tech company and emphasizes this by a unique pizza box. The box, with electronics included, can be turned into a two turntable DJ station. Don´t run out to Pizza Hut just yet as there are only a few branches in the UK that were supplied with a…
Lees meer13 posters for the 2016 Olympics
The 2016 Olympics in Rio de Janeiro are the first Olympics with more than one official poster. Twelve Brazilian artists and one Colombian artist have made 13 posters. The posters showcase the many sides of life in Brazil. They feature subjects such as Rio city and surroundings, a muscly sportsman, a child in a favela…
Lees meerCommercial posts less visible on Facebook
Entrepreneurs who communicate their messages via Facebook are increasingly getting less exposure, according to research by SocialFlow. Commercial messages are less visible for Facebook users. According to SocialFlow “organic reach” has dropped by 52% in the first six months of 2016, meaning posts which are not actively sought out. Facebook has changed their algorithm for…
Lees meerFlipboard: free online magazine publishing with social media characteristics
If you combine an online magazine with social media characteristics you get Flipboard. Flipboard, developed in 2010 by Mike McCue and Evan Doll, is a fast growing platform for putting together a fast and simple magazine. This magazine can be shared via email and social media. It has the option to invite people to grow…
Lees meerMillions for Love Paper ads
TwoSides, the UK organisation for print promotion has received millions of pounds worth of advertising space in British newspapers and magazines. The adverts, called Love Paper, will be full page and focus on the advantages and environmentally friendly aspects of print. More information about this inspirational action via this link.
Lees meerScientists discover new colours
Our visual world is becoming more colourful. Inkjet with greater colour spectrum and retina screens with deep blacks play a role. Scientists do not only work on these solutions, but also on the essence of colour. They have, as can be read on fastcodesign, discovered four new colours. A deeper black and series of fluorescent…
Lees meerGetty expects to make 1.5 million photos during the Olympics
Getty Images will be the official photographer for the Olympics and Paralympics in Rio de Janeiro. The Getty team is ready to do so and expect to make more than 1.5 million photos with their team of 120 people. Photographers naturally want to get their photos to the head office as soon as possible so…
Lees meerEuropean data protection authority wants to lose cookie wall
The European privacy guard dog EDPS wants to have smarter, stricter and clearer privacy rules for electronic communication. For example the use of end-to-end-encryption to protect communication needs to be allowed and protected. They also want to get rid of the cookie wall. This will make the collection of client data via web adverts much…
Lees meerBlokboek.com now also on Flipboard
You can now read, share and comment on all Blokboek.com news via Flipboard. Flipboard is a fast growing web phenomenon with which you can create magazines and follow other people´s magazines, with any internet connected computer, smart phone or tablet. Reading via a web browser and editing via apps available in the Apple and Android stores. Blokboek.com can be…
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