Marketing/Advertising
What the new European privacy laws entail
On 24 May of this year the new European privacy laws, the GDPR (General Data Protection Regulation) was published. The new law regulates into the smallest detail how to manage data. This new EU wide privacy law has consequences for any organisation dealing with consumer data. What does the law mean for companies and…
Lees meerWhere is the world´s free Wi-Fi and why is this important?
The World Economic Forum is of the opinion that free internet access is a way of improving the way of life of the world´s citizens. Free and fast Wi-Fi plays an important role. www.weforum.org shows where this is available. Remarkably the Baltic states, which are also growing economically speaking, are at the top of the list. The…
Lees meerPLATNUM: international online market place for visuals
Finding a unique and affordable visual has become much easier with PLATNUM. The platform connects a wealth of visual artists to potential clients. The PLATNUM site offers a source of visual masterpieces which can be selected by colour, style or other criteria. It is also a source of inspiration and an indication of what is…
Lees meerScodix: Digital relief, varnish and foil enhancement
One of the drupa surprises was Scodix which showed its digital polymere print technique which they call Digital Enhancement. The Scodix B2+ presses, 720x520xmm, were used to print amazing examples of relief, high gloss varnish and foil applications. Scodix Sense is inkjet technology using patented polymere and has a speed of 1,200 sheets per hour.…
Lees meerFacebook pays for livestreaming
Live sharing of videos with your smart phone became big about a year ago. Facebook has been following this trend and has been paying celebrities and media companies in the US for their livestreams. The Wall Street Journal recently uncovered the exact numbers for these deals. According to the newspaper Facebook is paying more than…
Lees meerOde to the barcode
The barcode, the simple code of black lines printed onto packaging, is still necessary. With the rise of the online shopper the barcode continues to be as important. Even more so says blogge Onno Rompa at Dutchcowboys.nl. Retailers in the Netherlands use the GS1 barcode to identify products. According to Rompa online retailers also use the…
Lees meerSnapchat presents Real Life magazine
“I’ve argued that “online” and “offline,” like “body” and “mind,” aren’t like two positions on a light switch—a perspective I’ve called digital dualism. Instead, all social life is made of both information and material; it’s technological and human, virtual and real. Together with friends and colleagues, I’ve theorized an experience of the internet based less…
Lees meerHighcon Digital Finishing drupa 2016 a resounding success
Drupa 2016 was a major triumph for Highcon, with a staggering number of visitors and widespread interest which resulted in business success that will transform the company, founded only 6 years ago, by adding a record $42m of orders taken during the show. With 30 machines installed in 15 countries to date, Highcon is on…
Lees meerTwitter and emoji targeting: social media has definitely lost its innocence
With the announcement of Twitter using emojis for targeting the Web has lost its innocence. After the announcements of Facebook drowning its users with commercial messages, linkedin’s commercialisation accelerated by the takeover by Microsoft this spells the end of independent social media apps. The market’s response seems predictable. Users will switch to advert and content…
Lees meerBlokboek drupa page will become PRINT page
We received many compliments about our special drupa page. Many people told us: finally a page for print only. And that is why we have decided to change the drupa page to print page. A page where you can read news and background stories about traditional and digital print technology. Print news will also be…
Lees meerB2B buyer also use Facebook
The idea that Facebook is unsuitable for B2B marketing is no longer valid. A quarter (24%) of business decision makers prefers Facebook as their channel of choice for finding information for their purchases. This makes Facebook more popular than Twitter or LinkedIn. This is the most important conclusion of the Changing for Influence report, a…
Lees meerIt’s all about the quality
“Being an entrepreneur means knowing what you can do. And more importantly: what you can’t. Anything you can’t do yourself, you should outsource.” That’s the motto of self-made entrepreneur Tars van den Broek, who is based in Sint Anthonis, located in the province of Brabant in The Netherlands. He started out as an independent stand…
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