Marketing/Advertising
It’s all about the quality imperative for this supplier of visual communication
“Being an entrepreneur means knowing what you can do. And more importantly: what you can’t. Anything you can’t do yourself, you should outsource.” That’s the motto of self-made entrepreneur Tars van den Broek, who is based in Sint Anthonis, located in the province of Brabant in The Netherlands. He started out as an independent stand…
Lees meerCold-foil: Vinfoil Optima closes gap between Micro and Infigo
A Rapida 105 PRO equipped with the newly developed Vinfoil Optima cold-foil module is somewhat hidden behind a huge Rapida 145 in hall 16 at Drupa. Print experts interested in luxury packaging and who ask themselves where the folding carton comes from before it is die cut by the Rapida RDC 106 should definitely not…
Lees meerKBA Corrugraph: Return of a flexo hero proofs packaging is a growth market
More signs that packaging is a growth market and the trend of hybride presses, the return of the KBA Corrugraph flexo press. The focus on growth markets, such as conventional and digital packaging printing, is part of KBA’s successful strategy. With this in mind, KBA announced its return to the sheetfed flexo market for corrugated…
Lees meerThe New Print Buyers. Who are they?
What does the print buyer look like in 2016? Author Margie Dana and consultant John Zwarwan researched this amongst 300 professional print buyers in the USA. The concluded three things: Multitasking The new print buyer has multiple jobs. They are usually marketing professionals or sales staff. Only 18% is an actual print buyer. They are multitaskers…
Lees meerCreative Communication News Network spreads its wings
Blokboek.com will be present at drupa under the name Creative Communication News Network (CCNN). Their stand is near North entrance EN06. Blokboek – CCNN has been presenting news for the print and communication industry in English with increasing success. Blokboek – CCNN´s English website and newsletter have a fast-growing following. “Time for us to spread…
Lees meerLaurel Brunner: Do we need more than ISO 14001?
In here Verdrigris Blog Laurel Brunner makes the case for using ISO 14001 a the green certification for print. She explains why this ISO norm is more than sufficient for all legal and social rules and regulations and that there is absolutely no need for more certificates. Read her column on our articles page.
Lees meerFacebook uses beautiful book for new employees
The paperless office was already discussed in Business Week in 1975, but even today in the digital era, it has not been realised. And most probably will not be realised either. The best proof of this is when digitally born and raised companies start using print to communicate with their audiences. Take Facebook for example.…
Lees meerThe reader retention struggle – heads-up for publishers
The latest Gartner releases alert us to a significant increase of smartphone sales. That means content has never been as accessible as it is nowadays. But in an era of mobile content overload, which content (app) makes it to the first screen? Publishers who are developing cross-media selling proposition need to worry how they can…
Lees meerTwosides: the new Myths and Facts about print is now available
Twosides has published a new version of Myths and Facts. It is a great booklet in which myths about our industry are debunked and which is full of facts and figures. Great of convincing clients that print really is the perfect medium. You can download the book from our downloads page.
Lees meerBertelsmann Printing Group direct mail division opts for Screen inkjet solution
Campaign (direct services Gütersloh GmbH), the direct marketing division of Bertelsmann Printing Group, has announced its planned investment in an inkjet printing solution from Screen for its site in Gütersloh, Germany. The decision to invest in Screen’s Truepress Jet520ZZ has come following several months of exhaustive testing of different inkjet solutions including software and substrate…
Lees meerPeople make Places: the ideal combination of book and app
Designer Hiroka Nakamura wanted to show the special people and places in Tokyo. To do this he designed a beautiful book with unique photos and a complimentary app for Apple OS to keep the information up-to-date. It is a well turned out multi channel publishing project and a good example of how a printed book…
Lees meerNever use the A words
Apple and Adobe built the digital future of our industry. And now it feels they are breaking it down. In its Adobe Sign press release Adobe says that companies and organisations should focus on the best client experience possible, and that client experience is paperless. A dagger through the heart of the industry which made…
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