Marketing/Advertising
NASA 1970 Graphics Manual: how to apply and sell a house style
Graphic designers count the NASA 1970 Graphics Manual as the benchmark, and regularly used example, of how a house style should be applied and possibly sold. There were only 40 copies of this manual at the time which are now worth a fortune. Thanks to designers Jesse Reed and Hamish Smyth, who collected nearly a…
Lees meerMakeCover: the story behind a FESPA Gold Award
The FESPA Gold Award for MakeCover was no surprise to those in the know. The Delft station which was transformed by MakeCover into a spectacular art hall is very appealing and the right choice for the Decals category. MakeCover used self adhesive films and large format graphics to achieve the results. For more information about…
Lees meerGoogle patent makes printed book interactive
If the Storytelling Device for which Google obtained a patent gets to market it will be very simple to make a printed book interactive. A device the size of a hamburger projects images onto the page and emits sounds via the built-in loudspeakers. The images and sound can be activated by touching the pages. Image,…
Lees meerChris Costello: Designer of the most hated font
After Comic Sans by Vincent Connare, Chris Costello´s Papyrus is the most hated font, according to Fastcodesign. Papyrus was designed in 1982 when Costello was bored at his first job at a famous advertising agency. Papyrus was developed from some scribbles and is now one of the most used and downloaded fonts. From obituaries to…
Lees meerAugmented reality on the cover of the Boekenweekgeschenk 2016
The Dutch Boekenweekgeschenk (gift with purchase during national book week in the Netherlands) Broer (brother) written by Esther Gerritsen is now available. An augmented reality video has been hidden in the cover of the book. The video can be seen by using a smartphone or tablet. To look at it you will have to download…
Lees meerFespa World Wrap Master winnaar is Jim Miller
Wrapgrootheden uit de gehele wereld troffen elkaar op Fespa Digital in Amsterdam. Zo waren er deelnemers uit Zuid-Afrika, Brazilië, Ierland, Denemarken, Frankrijk, USA en nog vele andere landen. Na twee spannende wedstrijddagen mag Jim Miller, van Miller Decals uit de USA, zich World Wrap Master 2016 noemen. Wrappers brengen vinyl aan op auto’s en op…
Lees meerDatalase: inline printing with laser sensitive inks
Datalase is a UK company which supplies pigments for the ink industry, laser reactive inks. The biggest laser producers in the world use this technology. This technology can be used in combination with other technology as it is essentially an ink-free process. For example labels are treated with this laser sensitive ink. The laser writes…
Lees meerPrint Power Case Studies: Convince clients that print is the perfect medium
Sometimes a little help is needed to convince clients that print is the perfect medium. The Print Power site can provide this help. By simply selecting the market, application and target market you will get a selection of relevant case studies by well-known and lesser-known companies and organisations that have used print successfully.
Lees meerBig Data: printers marry waitresses and secretaries
Big Data, know as much as possible about as many people as possible, is the future according to the experts. Big Data will help multi channel campaigns be more effective and measurable. Bloomberg made an example of what you can do with Big Data, an interactive presentation of which jobs make the best marriage partners.…
Lees meerA kiss on your Valentine´s card
Receive a real scented kiss on your Valentine´s Day card? PostNL repeated its service of sending a free Valentine´s card, with a real kiss on the stamp. The so-called Kiss stamp is a stamp for sending a loving card. When scent is sprayed over the stamp, the kiss becomes visible. This was available to anyone…
Lees meerThe future of digital sign in the RAI
The European tradeshow Integrated Systems Europe (ISE) occupied 14 of RAI´s halls between 9 and 12 February. The show is the biggest in the world for professionals in integrated audio and video systems, and also the largest for RAI this year. A lot of attention went to Digital Sign. Enormous 4K and 8K screens tickled…
Lees meerA million unique chocolate wrappers
At the beginning of 2016 a million chocolate bars with unique wrappers found their way to Israeli supermarkets. Every, traditionally red, wrapper, had a unique graphic. The coloured illustrations in a wide range of shapes and designs were created by HP SmartStream Mosaic, based on 17 models. All wrappers were printed by local printers on…
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