Marketing/Advertising
Landa invests in capuccino printer
With the Ripple Maker, baristas can print any image or text onto cappuccinos. The Israelian company behind the machines have a clever business model. A well designed machine, a cool app and a smile-inducing result: the Ripple Maker scored very high during the CES electronics trade show. Entrepreneur Yossi Mesulam introduced the machine which is…
Lees meerBookBaby: a manual for success in book printing on demand
BookBaby, a service for self-publishers, is not just the source for the price of a print-on-demand book (20 Euro), but it also offers a ´manual´ for self-publishing. Everything a future bestseller writer needs to know, and, even more importantly, how to make money, can be found on the Bookbaby site. From the low start up…
Lees meerColor Passport: because colour is more than just a ink formula
CIELab can define and store any colour. But colour is more, it evokes emotions, colours combine and resonate with other colours and colours are interpreted differently in different cultures. Color Passport endeavours to code all specifics of one colour so that the user, from designer to printer, knows more about colour and the transformation to…
Lees meerDeadline for FESPA Awards extended
Good news for companies who want to participate in the prestigious FESPA Awards. The deadline has been extended until 5 February. This means a week extra to hand in your work for one of the 15 categories such as instore, fine art print, decals, outdoor and vehicle decoration, special effect print, garment and wearables, interior…
Lees meerNYTimes.com: the gains of 20 years news via the web
New York Times started their distribution of content via the web on 22 January 1996. In the first few months the number of visitors of nytimes.com was less than a dozen. Only when the number of computers with internet connection started to grow it did those numbers rise, very quickly. Last year the NYTimes had a…
Lees meerNew Xerox smart label
An economic and difficult to counterfeit smart label – that is what Xerox says it has developed with Printed Memory. The printed electronic label can hold up to 36 bits of data with which the authenticity and condition of a product can be proven. The origin as well as the distribution of the product can…
Lees meerQR codes, 3D, metallic effects and coating in the ACTEGA/KBA calendar
The beautiful colours of life under water require specialized reproduction. Special paper, coating, and six colour offset are needed, and, for extra information via a mini-website, QR codes. Coating manufacturer ACTEGA Terra, KBA Sheet-fed Solutions, Sappi and Rudolf Reproflex joined forces to produce a unique calendar for their clients. The calendar was printed in the…
Lees meerNew way of interactive printing
Researchers from Media Innovation Studio of British University of Central Lancashire have come up with a new form of interactive printed matter. By touching the conductive ink used the reader can view the accompanying audio or video on their mobile phones. A so-called Ekko is necessary to do this. EKKO consists of a clip, a…
Lees meerState of the art interactiveness: Carlsberg poster serving beer
After the Digital First hype another hype is coming to advertising: interactive. Creative interactive campaigns are a weapon in the battle the consumer´s attention and money. Not only interactive posters, but also printed material with coupon codes to receive discounts via the internet, are said to become more popular this year. This interactive hype is supported…
Lees meerTablets in education and the influence of print
Tablet giants Google and Apple are putting a lot of effort into pushing tablets for education. Google´s success with its Chromebooks has influenced the amount of paper materials already. But there is more to it. Children and students using a tablet for their education will become fluent in this type of communication. They have the…
Lees meerConsumer would prefer not to pay for media
Nearly half of consumers (49%) expects not to have to pay for media services in 2025, for traditional media (48%) such as movies, television, music, radio, news and sports from before the internet, as well as new digital media (47%), such as online social media. These are the results of the new research State of…
Lees meerOculto: glow in the dark beer label
Label producer Inland Packaging has developed a special label for mysterious – tequila flavoured – beer brand Oculto from Anheuser-Busch breweries. The image of the mask on the interactive label lights up when the drinker holds the bottle. Printed electronics have been added to the smart label, as well as LED lights, paper batteries and…
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