Marketing/Advertising
Two photos in one print
French researchers have succeeded in printing a photo which changes upon rotation. Researchers from the École Polytechnique Fédérale de Lausanne discovered this when they were experimenting with metal printing. They make use of so-called halftone printing, a technique where tiny dots of cyan, magenta and yellow appear to form an image depending on the viewing…
Lees meerThe bounty of 42 year Pentagram Christmas cards
Design studio giant Pentagram has been producing Christmas cards for 42 years now. Fastcodesign listed them for us. The result is an inspirational series of designs and applications of which my favourite is Angus Hyland´s 2010 “See Opposite: Twelve Antigrams”. It is a little word puzzle book for forming opposite words. The creative content fits…
Lees meerThe power of fonts in the Kit Hinrichs photoless calendar
In December´s Adobe Create Kit Hinrichs shows how powerful characters in combination with good typography can be. In the photoless calendar the stars are the fonts by designers such as Matthew Carter and Jonathan Hofler/Tobias Frere-Jones. This results in some interesting pages such as the June page where Dutch designer Rene Knip shows numbers as beautiful…
Lees meerCreative direct mail Christmas tree
The creative team of Nic Oud Direct Mail, Heerhugowaard, the Netherlands – the first buyer of Screen´s high quality Truepress Jet 520HD – has once again shown innovative ways of using the press. A great example is their own Christmas card. The card is sent as a one-piece-mailer, but when opened it folds out to…
Lees meerSuccesful test with personalized wrapping paper
The British printer Cestrian has done a successful test with personalized Christmas wrapping paper. 200 out of 35,000 potential clients ordered wrapping paper which they could design themselves and upload to the print system via the web. A sheet of 1072x720mm 90 gram silk paper was printed on the Inca Onset printer. This test was…
Lees meerBooks become best sellers with foil stamping and embossing
Upgrading of printing such as with foil, embossing or stickers are reasons for books to become best sellers. That is according to research by BE Printers Inc. The research shows that of all books on the New York Times best seller list, 87% has been upgraded in some form or other. According to the research…
Lees meerVideo, curating and content marketing: the perfect mix
According to The Daily Pulse, video, curating and content marketing will be main trends in 2016. Blokboek.com readers have already seen this trend emerging: curating, content gathering and commenting, is something we feel is useful for the reader. Our video page is the page most viewed on Blokboek.com and we are increasingly helping companies in their content marketing. We…
Lees meerPersonal rather than personalized
Consumers appreciate high quality customer service. More than half of consumers (54%) is willing to pay for better customer service for their favourite brands. Seven out of ten consumers of 71 years and older and even 40% of Generation Z (16-20 years old) indicate a willingness to pay if this would improve customer service. These…
Lees meerComplicated Christmas card
The annual Christmas card by cardboard manufacturer Iggesund is always a technological feat. This year British Santoro Graphics designed the 3D card with Scandinavian motifs such as wolves, trees and even the underwater world. The card is made from Invercote sulfphur paperboard, is delivered flat and is breathtaking when opened.
Lees meerHilarious video wins Roland competition
Roland DG announced the winners of their “With Roland” video competition. The competition was open to Roland users in the EMEA region with great prizes for the winners if they shared their success stories in a video of between 6 and 60 seconds. The jury chose David Solheid from Laserlux, Belgium as the winner based…
Lees meerPrestigious 2015 KODAK SONORA Plate Green Leaf Award for Dutch Drukkerij de Bij
Kodak has presented Amsterdam-based customer, Drukkerij de Bij, with the prestigious KODAK SONORA Plate Green Leaf Award for Europe. It is the first time that the award, which is only awarded to those customers that show outstanding efforts to reduce environmental impact, has gone to a Dutch printing company. Drukkerij de Bij has implemented several initiatives to reduce…
Lees meerThe Making of the Agfa Graphics Calendar 2016
Agfa traditionally produces a yearly calendar for their relations, this year the theme is Print meets Digital. It is another unique calendar. On the video on our videos page you can see how the calendar was produced.
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