Marketing/Advertising
2016 Pantone colours
PMS 9281C (rose quartz) and PMS 7451C (serenity) will be the two Pantone colours for 2016, as announced by Pantone on their website. The soft rose tone and the tranquil blue are the antidote to modern day stresses and fulfill the yearning for reassurance and security. The combination of the two reflects a balance of…
Lees meerMaterial innovation: the surprising possibilities of packaging materials
In a growth market called packaging use of materials and design play an important part. Materials expert Andrew H Dent and brand strategist Leslie Sherr wrote a 250 page book about what is important in the choice of materials. The book is filled with cases and real life experiences. It is for sale for 29,85US$…
Lees meerDrupa: Digitisation also creates opportunities for the print industry
What is the impact of the internet on print? The 2nd Drupa Global Insights report, based on research amongst 741 managers from the drupa expert panel, has the answers. The objective in the report is to identify how digital technology is both changing the demand for print but also allowing fresh print applications to create…
Lees meerComputer sealed into magazine cover
For the occasion of the 40th edition of the UK MagPi magazine a complete pocket computer came free with the magazine. A small one though, the Raspberry Pi Zero. It is a very small computer, the Raspberry Pi Zero. Its modest dimensions, 31x65x5,4mm, make the mini mother board no less relevant. On the contrary, the…
Lees meerThe right time to post to social media
Rush hours on social media exist. It is very important to know the right moment to post a commercial message. Different platforms have different ideal moments for generating clicks or to engage with the audience. Quicksprout agency has done some research and made it into a nice infographic. In short, Thursdays and Fridays are the most…
Lees meerRekonect: paper notebook with interchangeable pages
Despite the tablets, laptops and smartphones, paper notebooks are still very popular. The disadvantage is that when a subject is discussed in different meetings at different times it is not possible to order the pages of the notebook. Rekonect´s new notebook can do this. Paper pages can be removed from the notebook and placed between…
Lees meerCompanies invest in mobile apps
A recent study by Red Hat has shown that 90% of respondents want to invest in developing mobile apps in the coming year. The results also show that these same respondents predict their organization’s investment for mobile application development increasing at an average growth rate of 24 percent during the same period. The transformative power…
Lees meerePaper watch
This week Sony will launch a watch in Japan which can change colour and pattern by using epaper. Sony announced this on 16 November. The FES watch was developed by an internal start up who raised money to produce the watch via crowdfunding. Both the face and the wristband are made of epaper. Through the…
Lees meerFacebook spreads news content via Notify
Facebook has launched iOS app Notify with which you can receive push notifications about news, sports, weather and other news items. Facebook´s new Notify app lets you subscribe to news channels after which you receive notifications for news items which are of interest to you. CNN, Fox, BuzzFeed and The Weather Channel are available via…
Lees meerBlendle expands to include photography
Digital kiosk Blendle will also start offering photo reports. Since its start in 2014 Blendle has focused on paid articles and later on newspapers and magazines. They will now include photography in this service. On their blog director Bas van Beek says that there are so many beautiful photo reports that do not get into…
Lees meerBeck´s scratch off beer bottle
Beck´s beer bottles have bottle necks made out of aluminium foil. The German beer manufacturer noticed that many consumers scratch the foil off the bottle neck. This got them thinking, together with Berlin advertising agency BBDO. Why not coat the whole bottle in aluminium foil so that the consumer can scratch their own creations onto…
Lees meerClever PEFC packaging most sustainable
Frazer breakfast cereals packaging has won the Pro Carton ECMA Award for sustainability. It is a PEFC certified carton packaging which has been well thought through. Advantages of this uncomplicated packaging are: no plastic inside; easy to open and close thanks to perforation; opening and closing by simply pulling or pushing both corners. The cross-wise…
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