Marketing/Advertising
Advertising on a smartphone? Be relevant, funny and captivating
Multiscreen users in the Netherlands spend about 60% of their video content watching on TV and 40% on other digital devices (smartphone, laptop, tablet), according to AdReaction: Video creative in a digital world. AdReaction is an annual survey by Millward Brown. This year 13.500 consumers in 42 countries (16-45 y/o) were interviewed about their multiscreen…
Lees meerPR Professionals think press releases are less relevant
PR professionals, and to a lesser extent journalists, think that traditional PR tools such as press releases are less relevant these days. Organisations are contacted less often for fact checking. News is published and shared faster and more often online. Not just by journalists, but also by consumers and professionals in various fields. User generated…
Lees meerColouring book you would have wanted, too
Disney has produced the colouring book of your dreams. That is, dreams when you were five years old. The coloured animals coming to life in 3D! Disney Research has developed a colouring book with Augmented Reality which lets you colour in 3D. Because the image itself has been used by Disney as an overlay and…
Lees meerTwitter starts editorial service Moments
Many conversations take place on Twitter daily, which you often miss because you´re not always on-line. To be able to follow interesting conversations, Twitter now offers a new editorial service. Branded ´Moments´ this new Twitter function informs users about what is currently happening on this social media. For now Moments will be available in the…
Lees meerOnline media spendings increasing
The digital advertising market grew 7% in the first half year of 2015 compared to the same period last year. A total of 744 million Euro was spent on online advertising the first half year of 2015. Total advertising spendings remained the same, because the traditional media (radio, tv and print) saw their advertising income…
Lees meerThe Kube makes you want to read again
The Kube which launched in France and Belgium puts together a selection of literature which is delivered to your home. A new way to look at books and to support the independent bookshop. At the start of the new school year the Kube was sent to a number of curious Belgian and French readers. Two…
Lees meerCustomise your SEAT with interactive bus shelter
JCDecaux is running an interactive ad campaign for car manufacturer SEAT. The public waiting for the tram can, with their smartphones, choose colours and accessories for their ´own´ SEAT. An internet connected screen is attached to the bus shelter. Via an option menu with colour packs the public can make the car change colour. Also…
Lees meerImage emporium Instagram growing
When Instagram was introduced five years ago, 400 million users seemed like a dream. This week however that dream came true. In a blogpost Instagram shared the milestone of 400 million users. Instagram seems to be the right social media for many users, short messages, images and an interesting worldwide audience. 75% of this…
Lees meerWaterproof bible thanks to synthetic paper
Well, this is something an e-reader cannot offer, an element resistant bible without a charger. Perhaps that is the reason why the NLT Waterproof Bible Blue Wave is successful despite its hefty price of 44.95US$. Some of the advantages of the Yupo synthetic paper are the option to, with the right pen, make notes on…
Lees meerPRstory: client narrative as powerful communication tool
Two journalists started a new initiative: PRstory.nl, a specialized company in the production and publication of client narratives, best practices and testimonials. PRstory is an initiative of two journalists, Marco den Engelsman and Arthur Lubbers, who have earned their reputation in B2B media online and in print. “Nothing is more convincing than the story…
Lees meer´Invisible¨ print ad lights up with smartphone
To emphasise the mysterious look and feel of the Abraxas brand, drinks giant SAB Miller has placed an extraordinary advertisement in Lima magazine in Peru. The interactive ad seems to be black, but when the reader holds a smartphone LED light behind the page the logo and text light up which gives a special effect.…
Lees meerTen reasons why cross channel marketing doesn´t have to be rocket science
Print companies are slowly transforming into cross media companies. With good reason. As partner in the communication process print companies need to be aware of the customers´ PR targets and what the continously decreasing budgets are spent on. They cannot succeed if they are just the cheap or fast printer against cut-throat prices. But, the…
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