Marketing/Advertising
Can LED curing save offset?
In the battle for print orders with short turnaround times offset printers have a new weapon: LED curing. LED curing dries the inks which are especially formulated for this process inside the press with the extra advantage that there is no heat transfer onto the printed sheet. This means that the sheet can be processed…
Lees meerMagazines will become luxury products for millennials who want to relax
Bombarded by social media millennials relax with a magazine, according to Michael Brunt in FOLIO:. Such magazines need to be well made and designed in a way that attracts this audience which is becoming increasingly interesting for marketing professionals and advertisers. If the content is within the millennial´s interest sphere there will be a great…
Lees meer´What if…´ is the Dutch Design Week (DDW) 2015´s theme
The organisation honours and emphasises the imagination of designers. Their best answers are visible during the 14th edition in the form of concepts and products, experiments and cross-overs. Print innovation is part of that. According to Cannon innovative print solutions are paramount to custom interior design. Definitely a reason to present innovative print solutions for…
Lees meerFrom printer to marketing professional: no simple way
Printers have to do more marketing and offer full service to their customers. Good advice which has helped quite a few printers already. Those printers will agree that there is no simple way to become a marketing professional. What you need to do and the pitfalls, especially when acquiring software, is described by Scott Brinker…
Lees meerMass personalisation: 200,000 unique cans
Bud Light will get extra special attention at the Mad Decent Block Party 2015 music festival. 200,000 beer cans will be printed with a unique, colourful design targeting the hip and young. HP SmartStream Mosaic software will be used to make this possible. The software enables millions of designs based on a few basic designs.…
Lees meerWork Live: Inspiration for the digital future in a real printed book
Ricoh is a unique company. Not only for its product portfolio which ranges from clickable paper to production inkjet systems, but also because of the way the company uses soft-selling to slowly, but surely increase brand awareness and their market share. An example of this marketing technique is the new book Work Live. A book…
Lees meerNew colour: Pantone Minion Yellow
Due to the success of the Minions movie this summer, Minions have become so popular that Minion yellow is now an officially recognised Pantone colour. Film makers Illumination Entertainment and Universal Pictures, together with Pantone, have produced a yellow which is as close to the yellow animations as possible. Minion yellow, also called vitamin yellow,…
Lees meerResearch into the effect of printed DM vs digital
What is the effect of direct mail, both printed and digital, on the consumer? That is the question which all marketing professionals would like to have answered. Recent research commissioned by Canada Post studied the consumer´s emotional reaction and motivation to direct mail. One of the conclusions is that tangible – printed – direct mail…
Lees meerDirect buy via billboard
The Danish will be able to order products and services via billboards in the street. Thanks to PowaTag, a technology with which consumers can scan advert tags and buy directly. PowaTag´s uniqueness lies in the fact that the consumer can shop from any advertising medium whether it be print, screen or audiofeed. Powa Technologies will…
Lees meerPantone Extended Gamut Guide: a new weapon in the fight for the biggest colour gamut
Inkjet printers and increasingly offset presses are capable of printing additional colours to Cyan, Magenta, Yellow and Kelb. The combination of these extra colours to achieve full colour images is specialised work with special software, especially where it concerns spot colours. To be able to see in advance how the spot colours influence the colour…
Lees meerPaper book sales are up
In the first half of this year more than half a million more books were sold compared to last year. These are the first positive numbers since 2009, according to Dagblad de Limburger (regional newspaper in the Limburg province). Book sales were up 3% in the first half of 2015. 213M€ was spent on paper…
Lees meerWomen retweet more
Coosta.com has done analytical research into the content of social media. They analysed sentiment: positivity, negativity or neutrality of a message, and if the content is disseminated by men or women. Instagram stands out: nearly 50% of content is very positive with only a small percentage of negative messages. Blogs and Facebook seem to be generally…
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