Marketing/Advertising
From magazine to iPhone speaker
Brazilian agency JWT invented a very original campaign to draw attention to the one year anniversary of Coca Cola FM. The page with the printed advertisement in teen magazine Capricho has been cut in such a way that the magazine can be rolled up and set. Another cut has been made in which an iPhone…
Lees meerFacebook to become news platform
In the past week Facebook had a record billion visitors in one day. In 2012 the social media phenomenon would have this amount of visitors in a month. Facebook is developing into an important news and information platform and is busy developing new products which will change the face of Facebook. Instant articles is a…
Lees meerAdvert with a secret message
To draw attention to the unlimited possibilities water has to offer, water enhancer MIO is running a unique advertising campaign. A print ad with ´water reveal technology´. The reader can wet the paper ad after which several ´secret´ messages appear about what water means to us. To achieve this a white coating is being used…
Lees meerYes, it´s possible: Printing on coffee froth
Using a combination of inkjet and 3D printing it is possible to decorate a cappuccino with any desired image. Prepare to see logos or adverts on your coffee. Steam CC combined digital technologies to make this possible. The video on our videos page has more information.
Lees meerThe power of the business card
In these digital times we still like to hand out business cards, especially during events and trade fairs. A business card is an essential part of business. It has to fit your business´ core message. A business card has to differentiate itself by the shape, design and materials. A good and striking business card will…
Lees meerWipe off make-up from a magazine cover
Cosmetics brand Neutrogena presents an original way to promote their make-up wipes. Together with agency DM9DDB they created an ad campaign for the cover of Brazilian Caras to demonstrate the efficiency of their wipes. Brazilian actress Giovanna Ewbank is beautifully made up on the cover of Caras. The issue also came with a set of…
Lees meerBecome a millionaire with Epson in CNBC TV show
It is possible to become a print millionaire, that is if you believe what the new “Make me a Millionaire Inventor” show on CNBC proposes. Together with sponsor EPSON the show provides support to help small enterprises succeed. Central to the show are the possibilities of creating custom content quickly and efficiently with Epson´s hardware…
Lees meerTwitter less popular, especially among teens
Twitter use has fallen significantly over the past two years. Daily use by people between 20 and 29 fell from 58% to 45%. Fall was highest among teens. In the second quarter of 2013 80% of teens (between 12 and 19) who had the Twitter app installed checked their account more than once a day.…
Lees meerBookstore Dominicanen best/coolest bookshop
The bookshop Dominicanen in Maastricht, the Netherlands is one of the coolest bookshops in the world. That is according to CNN. The American media giant listed the most beautiful bookshops in the world. Dominicanen is listed first. Located in the 700 year old Dominican Church and branded ¨The fairest bookshop of the world, a bookshop…
Lees meerPeople of Print Book
People of Print published a manually bound book about the creative possibilities of print. Several different techniques, materials and styles have been used for the book which is 336 pages big. The book includes interviews and information about printing techniques. 50 designers have contributed to the colourful book. Unique applications and effects show what is…
Lees meerAmericans listen more and read less
Significant developments in the USA. According to the association of book producers AAP the sales in books continue to decline. However, the rise in sales of audio books is spectacular. Sales of children´s books fell by 16% in the first quarter. Sales of books for adults was up 3.4%. The total turnover in book sales…
Lees meerIkea catalogue: people use print for interior decoration inspiration
To get inspiration for interior decorating people prefer to look at printed matter¨. A great ad for print in the Dutch Metro newspaper of 10 August. The paper has a full page dedicated to the new Ikea catalogue. Today the new catalogue of Swedish furniture giant Ikea will appear worldwide. Not just in print, the…
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