Marketing/Advertising
Consumers increasingly choose environmentally friendly packaging
About 75% of consumers is influenced by the environmental friendliness of packaging when buying a drinks product. This according to research by Tetra Pak amongst 6,000 consumers in 12 countries. Environmentally friendly in this case is sustainably sourced certified raw materials. 77% of consumers says that they would choose a drinks product or brand with…
Lees meerDigital technology in labelling will result in more sales
Packaging is a growth market and labelling is one of the more profitable segments. Not just because of the digital label presses such as the Screen True Jet L350UV, the Xeikon 3000 or the HP Indigo WS4000 which are able to do small quantities, fast delivery times and affordable personalization, but also because of the…
Lees meerClever loo roll packaging
Carton producer Iggesund in Sweden challenged designers to come up with environmentally friendly packaging of consumer products. They received more than 200 suggestions. One of the winning designs was a packaging system for loo rolls and paper kitchen towels, designed by Maikel Roberts from Barcelona. He designed packaging which replaces polluting plastic packaging. The sulphate…
Lees meerPackaging is more than a carton box
European packaging manufacturer DS Smith wants to show his customers – retailers and manufacturers – the importance of packaging. Packaging is more than just a carton box seems to be the core message of the recently opened Impact Center in Ghent, Belgium (DS Smith´s sixth Impact Center in Europe). The centre attempts to show the…
Lees meerPhysical vs digital direct mail
Because of information overload the attention span of the average consumer is only 8 seconds. This is the conclusion of research by Phase5 for Canada Post. Some very interesting facts about physical and digital mail came from the research. – More than half of consumers (53%) opens, reads and remembers physical mail earlier and better…
Lees meerArtificial Intelligence adds value to advertising
M&C Saatchi is the first to use artificial intelligence to enhance the effect of multi channel advertising. Smart software chooses the most effective images for every campaign and target market and the program even chooses the most effective texts. Audience response is measured by a camera embedded in the billboard. Based upon this response the…
Lees meerMobile wall printer
What is the best way of getting your own design onto walls? This was the question Benjamin Loinger, graphic designer and student teh the Johanneum technical university in Austria asked himself. He invented an inkjet printer which can print vertically. The printer looks a bit like a paint roller, the printhead is connected to a…
Lees meerDrupa Expert Article #02: Brand new perspectives in packaging print
Des King, journalist and member of the International Packaging Press Organisation wrote the second article in the Drupa Expert series. King lists the new opportunities for packaging printers. From digital printing with variable data to multi channel packaging which makes use of digital technology and smartphones to inform consumers and tempt them into buying. Download…
Lees meerWhat we know about screen versus paper reading
There has been a lot of research into the effects of screen reading. It is generally accepted that readers remember more from what they read on paper than from a screen. However, screen reading has increased the amount we read threefold since 1980. Science journalist Annie Sneed has listed some of this research and its…
Lees meerWorking with environmentally friendly paper
How environmentally friendly is the paper you use? WWF offers an analysis to determine how environmentally friendly the paper you use really is. Greenhouse gases, recycling, origin of fibres, waste and water pollution are all taken into account. Check your paper ensures a sustainable attitude towards the environment. The ´Environmental Paper Awards´ are scheduled to…
Lees meerLaurel Brunner: Clients could be the best ambassadors for sustainable environmental management strategy
Big clients who put a lot of time and effort into their own sustainable development strategy are the best ambassadors for print shops who wave the flag for environmental management. In her Verdigris blog Laurel describes Britvic, one of Britain´s largest producer of PET bottles. Britvic is vocal about its environmental management programme, but makes…
Lees meerPackaging as advertisement
Amazon has always been innovative. Also in this case. The company allows its boxes to be used as advertisement material. They are currently being used as promotion material for the new The Minions movie which will be released on 10 July. There are three different designs and every box has a link to more information…
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