Marketing/Advertising
Mumm combines physical and digital world
Especially designed for the Monaco Grand Prix: world´s first digitally connected champagne bottle. When the bottle is uncorked images appear on big screens via a small transmitter on the bottle. Mumm Champagne will use this technology at other events as well. Maison Mumm has a rich history in innovation, both in the creation of first…
Lees meerWaterproof newspapers
Newspapers in Ecuador are sold from street kiosks. The popular newspaper Extra is also sold this way. Every year the rainy season brings its own problems, amongst which soggy newspapers. The solution is laminated front and back pages during the rainy season so that the newspaper is waterproof. The laminated paper can also be used…
Lees meerPrinted Blokboek Magazine a fact
The first edition of the printed Dutch Blokboek.com magazine has been published. Blokboek magazine will appear as an independent insert in SignPro Benelux and has been sent to 6,500 design, communication and sign professionals. The first edition pays ample attention to trends in the print industry, inspirational new applications and the role of the union for independent…
Lees meerPrint marketing: chicken or egg
On her blog, Margie Dana discusses a practical example of creative and effective print marketing. Templeton Offset Printing, a print shop in Massachusetts, USA, produces a small newsletter together with its client The Country Hen Farm. The newsletter is inserted into every box of eggs The Country Hen delivers. The newsletter featured a headline The…
Lees meerFrom book to tree
A great example of ecological recycling. A book which you plant after reading out of which grows a tree. Argentinian publishers Pequeno Editor published children´s book Mi Papa Estuvo and la Selva (my dad was in the jungle) which can do this. The book has been silk screen printed and is made of acid free…
Lees meerinTouch MIT experiment with telepresence is the future of communication
Moving objects remotely is being made possible with MirrorFugue by the MIT Media Lab. It is a combination of visual and audio elements with which you can for example learn to play the piano or control a digital press. It is an interactive experience and breaks through the distance and time barriers. It is all…
Lees meerBusiness cards are back, in many forms
Paperspecs.com showcases a few inspirational examples of creative business cards. From toast to the autumn leaves by Tyra van Mosseveld, who was nominated for the Doen Material Prijs a few years ago. There is no reason to go to such extremes to stand out. Good typography and well thought-out materials can make printed business cards a…
Lees meerDrupa 2016 articles series #01: Smarter print-to-market
Gareth Ward wrote the first article in the new Drupa 2016 expert articles series. He sums up why and how print will survive. His main conclusion is print will only survive if it´s relevant. Download his article via our downloads page.
Lees meerWWF Check Your Paper: How ´green´ is your paper app
For yourself or your clients who want to know how green their paper is, the World Wildlife Foundation has initated a website where this can be checked. Paper manufacturers can upload their products onto checkyourpaper.panda.org which then rates the paper on their effect on environment, climate, water use, forests and recycling. The list of manufacturers already participating…
Lees meerMargie Dana´s tips for low cost print marketing
Many graphics companies neglect their marketing, although entrepreneurs do see the need. Often the reason is money. Margie Dana, marketing expert specialized in the graphics industry, explains that the absence of budget is not a good reason. Her list of 4 tips for DIY marketing gives companies with a small budget the tools for a…
Lees meerPizza box as beamer for films
Eating pizza and watching a movie – the ideal combination. That´s what Pizzahut thought. In Hong Kong they now deliver pizzas in a special box which can be transformed into a film projector. Perforations allow a hole to be made in the box where a lens can be placed which is also delivered by Pizzahut.…
Lees meer3D printed miniature buildings very popular
Train lovers have model railways, car lovers have Dinky Toys, and from now on architecture lovers have Ittyblox. The Dutch start up is often described as ´Simcity in real life´. Buildings produced in a 1:1000 scale allow one to reproduce entire cities with houses, offices, hotels, blocks, canals, parks, etc. The production process is as…
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