Marketing/Advertising
Fespa 2015 broke all records
More visitors, 43,775 a growth of 17%, more exhibitors (750) but especially more interest in the new market segments such as industrial and interior printing. These are the results of the Fespa 2015 in Cologne. The organisation is very happy with this, just like the exhibitors who announced more sales than usual. Next year, from…
Lees meerGermany web offset printers doing well
The large German rotation offset printers are doing really well without any surplus. The European Web Association (EWA) who have many German rotation printers as its members, announced that EWA members saw their printing volumes rise by 2.8% in 2014 compared to 2013, primarily because of commercial printing. Apparently the print houses were fully manned…
Lees meerDigital Marketing predictions that came true and changed our world
Predicting trends, especially in marketing, is not easy. Even more so when they concern new digital internet technology. For the occasion of the 10th anniversary of their Future of Digital Marketing Event EConsultancy have made a list of 10 of their predictions. Of those 10 predicted trends which came true it is noticeable that most,…
Lees meerBraille cans
Coca-Cola shows off with a first for the blind and visually impaired: their cans and bottles in Mexico and Argentina will be printed in braille. This means that this group can be included in the successful “Share Happiness” first name campaign of the soda giant. Mexican advertising agency Anónimo added this very original piece to…
Lees meerPaper Pulse: programming interactive paper
Printed electronics have been possible for some time now thanks to conductive inks and special printing technology. But now there is a DYI solution to make regular paper interactive. A fun way to make interactive cards, labels, games or business cards with moving images. You need only a few electronic components such as LEDs and…
Lees meerTesting out the taxi as billboard
The Heineken Experience, previously a Heineken brewery which was transformed into an interactive journey through the Heineken world, in cooperation with taxi service Cabture and Amsterdam Taxi Service (TCA), has revamped two taxis into driving billboards with a TaxiTop ad for the Heineken Experience. TaxiTop, well-known in New York, replaces the taxi roof light to…
Lees meerThis Point Forward: How to prepare for the future of print
Richard Romano and Dr Joe Webb co-wrote a book which stresses what we at blokboek.net also want to achieve: opening the printing industry´s eyes to the changes in the landscape of communication. This Point Forward predicts that in 2020 paper information will be produced by companies who take care of all aspects of their clients´ communications. These…
Lees meerStonepaper
Paper can be produced from various materials such as wood, rags, natural fibres, but also stone. Stonepaper is made from minerals and its characteristics are comparable to coated paper and is, just like synthetic paper, waterproof and very strong. Contrary to synthetic paper made of polypropylene it has a low CO2 footprint and a low…
Lees meerLargest paper boat in the world
For the occasion of the 300th anniversary of the city of Karlsruhe in Germany, sports people from the city have folded world´s largest paper boat. It is 13,93 meters long and is made of paper only. It weighs 117 kilo. 350 Square meters of paper were used and the building and folding took a total…
Lees meerAndreas Weber and Gutenberg vs Social Media: confusion in the communication market
Publisher Andreas Weber talks about one of the hot topics of the communication market: the supposed battle between paper and digital communication. Weber says that there should not be such battle, both media are complementary. Weber also says, and that is equally important if not more so, needs are the measure of all things. Read…
Lees meerSearch engines less important in finding products
A recent study by Carat, one of the world´s leading independent media planning and buying specialists, show that search engines continue to play a less important role in finding products. More than 50% of users rely on finding information on sites they trust such as BBC and Amazon. It is a trend that we see…
Lees meerStand up bag in the shape of a jar
Printing techniques enable endless possibilities, like this stand up bag in the shape of a jar made by packaging manufacturer Schur. A nice way to present products on the supermarket shelves. The bag is available in various sizes and stays nicely upright. They can be delivered either fully printed or fully transparent. Advantages are the…
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