Marketing/Advertising
Augmented reality tattoo
Comic designer Sutu has had his augmented reality comic figure tattooed on his arm. And of course it works with AR. Australian Sutu requested financial support for his comic Modern Polaxis via Kickstarter. The story about a paranoid time traveller was delivered to the backers by the end of last year and works with augmented…
Lees meerMore money for email marketing
83% of marketing professionals is of the opinion that email marketing is more important in 2015 than it was two years ago. Money set aside for email marketing has risen this year with an average of 27%. This is what E-mail Benchmark 2015 published. E-mail Benchmark conducts periodical research into trends and developments in the…
Lees meerSitekiosk makes every Windows computer into an internet kiosk
Now the prices for computers are much lower it becomes more and more interesting to sell products via internet kiosks in public places. This was previously work for experts, but now with software such as Sitekiosk it is simple and fast. For 149 euro there is a basic version, a version which allows you to…
Lees meerRainvertising coating urine proof
We have seen waterproof coating creatively used to make adverts visible during rain. In Germany the same coating is being used to prevent urinating. The coating splashes the urine back, hence the title We Pee Back.
Lees meerResearchers predict growth in mobile printing
Between 2015 and 2019 mobile printing will grow with an estimated 32.5% yearly, according to researcher Market Research Store. This because more mobile workers want to print from their smart phones, tablets or notebooks. This gives resellers the opportunity to offer cost effective, safe and standardized mobile printing solutions. Large organisations more often need mobile…
Lees meerValue adding designs with Agfa: Fortuna
Passports, identity cards, lottery tickets and entrance tickets are examples of printing with the highest value add. Designing these, in compliance with the highest security measures, is work for specialists. These specialists will now with version 9 of Agfa´s Fortuna get a perfect tool which can save a lot of time. Version 9 builds on…
Lees meerDrupa Barometer: printers forecasting good weather
Trust in the printing industry seems to be returning. At least, this can be concluded from the 2nd Drupa Global Trends Report. More than a third (34%) of printers saw a good 2014, only 13% admitted to a bad year. 2015 seems to be even more positive. Nearly half (48%) thinks that this year will…
Lees meerLearn what digital content should look like from the 10 finalists in the World´s Best-Designed digital news contest
It is an impressive but surprising list, the 10 finalists of the World´s Best-Designed digital news contest. Not surprising are The New Yorker and Quartz, but the nominations of Facebook, Twitter and YouTube are, if only for the fact that they are accepted as news providers. If you look at them all there is a…
Lees meerF8: Facebook going for the business market
Facebook sees a role for itself in the business market. During its annual developers conference F8 Facebook announced a few new tools to do this with. The most important one is undoubtedly the Messenger Platform with which it is possible to develop apps to reach the 600 million Facebook accounts. Also LiveRail a tool to…
Lees meerNon linear publishing: the digital serial novel saving the e-book
Magazine portfolios (a weekly subscription to a variety of magazines which was consecutively shared with others in the same neighbourhood) already knew this in the last century, selling content is easiest in smaller chunks. That is exactly what non linear digital publishing intends to do. According to David Wilcockson this does not only guarantee a…
Lees meerDrytac ReTac permanently peelable films for decorating
PVC film which can be used for decoration once printed on large format printers is increasingly popular. Drytac brings two new products to this growth market which are also peelable. ReTac 150 is a 150µ matte white polymeric PVC film, coated on one side with a pressure-sensitive permanently peelable adhesive. ReTac75 Matte is a 75µ…
Lees meerAdverts in the mist
Advertising a car with no other emissions than hydrogen is a challenge. German advertising bureau Think developed the Ghostrider campaign which projects a car onto steam using led. The new Audi A7 Sportback h-tron uses a fuel cell in combination with a hybrid battery and an extra electrical motor in the back. Only water leaves…
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