Marketing/Advertising

How do print professionals communicate? Duomedia asked 100 European professionals in the print media industry. The results were quite interesting. It appears that trade fairs are still the most important way of communicating, especially when making plans for investments, closely followed by conferences and magazine articles. Of these articles, business cases score best. Best practices also…

Not so long ago common knowledge was that smaller quantities were less expensive to produce digitally. However, it appears that also larger quantities of labels are more economic than conventional techniques. One example is a 70×155 mm label printed on the Screen Truepress Jet L350UV. Very detailed calculations show that the break even point between…

The second Drupa Trends Report has very positive numbers for our industry. No less than 48% of companies who participated in this research thought that their economic situation will improve in the coming years. Only 7% has a pessimistic view of this. Turnover (39% is expecting growth) and margins (16% expect an increase) are less…

Digital Industry Network, D.I.N. is a new buzzword for a combination of business to business marketing techniques connected to each other because of the use of the internet. According to techmarketing expert Andy McCartney the combination of social media activities, web portals and newsletters replace the old B2B sales model of marketing and sales visits.…

Albelli has reached an important milestone: 1 million unique customers have captured their memories in a photo product. This means that Albelli has welcomed 411 clients daily since their start in June 2008. The pages of all books together come to 9353 kilometers, 43 times the length of an A2. In 2008 Albelli already had 48,886…