Marketing/Advertising
Crowdfunding for medieval book
The prayer book of duchess Maria van Gerle is one of the few medieval books which have been saved. The monk Helmich de Lewe made the book which is already 600 years old. It has 1200 pages and the velum pages have very detailed illustrations. Professor Johan Oosterman (historic Dutch literature at the Radboud University…
Lees meerApple Watch marketing trusts printed advertising
It is supposed to be the newest digital hype, the Apple Watch, but to start the hype Apple is using a trusted an proven medium, printed advertising. The company bought no less than 12 pages in the very big March edition of American Vogue. Apple hopes to make its Watch the ´must have´ luxury product…
Lees meerPaper Link: Creative packing with inspiring paper uses
Paper Link by designer Sabine Lenz is a site with many inspiring uses for paper. One of the tools used by Sabine to inspire us is video. Her YouTube channel has many short videos such as “dVice4: From Sustenance to Sensation” in which she unwraps a package from Digital Color Concept which not only has…
Lees meerReading makes you healthier, smarter and happier
Quick Reads, together with Galaxy, released the results of research into the influence of reading on our health and wellbeing. Results indicate that not only does reading help you sleep better, but regular reading makes you smarter and happier. The research is possibly a bit biased as Quick Reads propagates short stories, but read the…
Lees meerMoving images in 433 magazine
433 Magazine is published 5 times per football season. The printed magazine about football in the Haarlemmermeer is free and is distributed via football clubs and local Bruna and Hema shops. The magazine was started in 2013 by Marnix Bakker of MWorksmedia and seems to hit the right note. It is now being enriched with…
Lees meerMega graphics project in Markthal Rotterdam
The new Markthal in Rotterdam has a very special ceiling which hides some very interesting graphics technology. The colourful image with larger than life fruits, vegetables, meats, breads and butterflies – designed by Dutch artist Arno Coenen – consists of 4000 aluminium panels printed by TS Visuals. For a good reproduction the resolution had to…
Lees meerWhat can we learn about marketing from this Uber driver who earns 252K a year
In my previous life my mentor Bertus Gardien taught me always to look out for an sales opportunity. I was reminded of this when I read the Forbes story about Uber driver Gavin Escolar. It´s not with his taxi that Gavin earns his money. He uses his car as a showroom for his jewellery business.…
Lees meerDutch designer wins biscuit tin design challenge
The winner of the international design challenge for Biscuiterie Jules Destrooper is Dutch designer Femke Veltkamp. Her winning design for a new biscuit tin will be taken into production this year and become available worldwide. Femke Veltkamp is a professional illustrator and lives in Utrecht. She combines drawings with digital design which gives the biscuit…
Lees meerDirect Mail becomes interactive through clever folding technique
Last week Trish Witkowski showed a very clever ´fold of the week´ on her site Foldfactory. It was a direct mail campaign which by using a clever folding technique, shows an interactive graphic which is sure to get the readers´ attention. Do you want to know how, look at the video on our video page.
Lees meerPaper Peepshows: an 18th century method to give books a third dimension
In the middle of the 18th century Martin Engelbrecht from Augsburg invented a way to bring drawings to life using a certain kind of perspective. He used a special cabinet with lenses and mirrors. More than half a century later printers in Vienna, London and Paris invented a similar effect with what we would now…
Lees meerA calling card
German design bureau Intertone in Hamburg created a Christmas card which makes a call when you open it. Intertone created the card for telecon provider O2 who used it for a special Christmas campaign. The card has an integrated sim card. After opening the card it dials a phone number which allows the recipient to…
Lees meerAIIM Report Paper Wars: The battle between paper and digital
Graphics companies have been battling for years with digital media, and the paperless office seems to be growing towards reality. AIIM, the global community of information professionals researched what is really going on and if the battle can be won. In the report by Doug Miles, an industry veteran with more than 30 years experience, all…
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