Marketing/Advertising
Statista: Digital media use surpasses TV use
Last year for the first time American digital media were used more than TV. Adults used digital media for 4:40 hours and TV for ´only´ 4:31 hours. Statista´s graphics show that digital media make up for the loss which newspapers and magazines suffered. It seems an unstoppable trend which will get another push with smart…
Lees meerRecord number of new magazine titles in the USA
A record number of new magazine titles were brought to market in the US in 2014, a whopping 855. According to the nypost.combased on figures of the Magazine Innovation Center which works together with the University of Mississippi. Most of the 234 new magazines will be published at least once every quarter, a growth of 21%…
Lees meerSteady change from paper to digital newspapers in the Netherlands
The change from paper to digital does not seem to slow down in the world of newspapers. Paper subscriptions declined steadily whilst digital subscriptions were on the rise. Third quarter results for 2014 of the Research institute HOI confirm this. Out of the big papers the Telegraaf succeeded in selling more paper copies in the…
Lees meerInk changing colour by breathing on it
Chinese scientists have developed ink which changes colour according to the level of humidity. One use for this could be ascertaining the authenticity of money simply by breathing on it. This would be a much more efficient and cheaper way than previous colour changing methods. The printing of colloidal and photonic crystals has up to…
Lees meerVideo message on beer label
Argentinian beer producer Andes has come up with a campaign where consumers can submit a personal video message. The idea behind it is that bad news is easier to digest with a beer. The sender sends the video message via an app and the recipient can scan and watch it via the QR code on…
Lees meerSleep better with a real book
Reading a book on a tablet or e-reader before bedtime disrupts your sleep. Harvard researchers found that the screen´s blue light negatively influences the secretion of melatonin and disrupts sleep patterns. A two week study where participants read a real book for five consecutive nights followed by reading on the iPad (or vice versa) confirmed…
Lees meerTrends 2014: Infographics, from logo design to 70 classic cocktails visualized
One of the trends of 2014 was the use of infographics to visualize large amounts of data. The power of this graphic tool is evident in Fastcodesign´s list of 18. Remarkable stuff such as the sleep schedules of 27 of history´s greatest minds, the history of graphic design in icons and how to mix more…
Lees meerPrintmeneer supplies 3D printed cookie cutters in various fonts
If you want to send a special and edible text message to a special someone Printmeneer supplies cookie cutters for your favourite dough. If you don´t have a good dough recipe, Printmeneer´s website offers that as well. They also offer other shapes such as teapots and a cloud logo. All shapes are 3D printed. This…
Lees meerBook Globe breaks through
It was Marloes Lubberding of graphics designers Paraaf tekst en ontwerp (Paraaf, text and design) who came up with the idea of using Boekbol (book globe) for a campaign for one of her clients. This client, a packaging manufacturer, uses this unique product to draw attention to an internal campaign. 350 Dutch and 25 French…
Lees meerPrinted Direct Mail still number one
Ricoh hired Interquest to compare online to printed direct mail. The most significant conclusion is that printed direct mail has decreased in volume, but is still the most important. Despite the growth of online advertising at least two thirds of the marketing budget in the US is spent on printed matter (catalogues account for 40%…
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