Programmatic direct mail as an effective follow-up of online

Door Rob van den Braak | 14/12/2017

Programmatic is one of the buzzwords of the last couple of years yet few people can explain in detail what programmatic buying means. Now the direct marketing worlds starts using the same terms causing even more confusion. Source: Royal Mail MarketReach Getting the right message to the right person at the right time is the…

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Digital Signage Summit Amsterdam

Door Rob van den Braak | 12/12/2017

Digital Signage Summit ISE 2018 is an event about the business side of digital sign. The event will be held on 7 February 2018 in Amsterdam. Experts in the field of digital signage will share their market insights. The summit will focus on the evolution which is currently happening in digital signage. One of the…

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Eddy Hagen: the influence of e-commerce on packaging design

Door Rob van den Braak | 11/12/2017

Insights4print´s Eddy Hagen visited the Direct to Container Print conference in Amsterdam and returned with some remarkable insights. The rise of e-commerce and webshops has a big influence on packaging design. Read his blog, via this link, about how the packaging of Epson´s ink cartridges changed and how designers anticipate the specific needs of e-commerce…

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New technology for security printing

Door Rob van den Braak | 05/12/2017

Canadian company Opalux has developed new, patented security print technology: OpalPrint Polycarbonate. The technology, a combination of photonic crystals and nano-scale technology, creates colour shifting image that overlays the image of a document, for example a passport photo. By using ElastInk colour can change in response to finger pressure. Opalux Photonic ink is RFID activated.…

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Synchronised printing with 567 printers

Door Arthur Lubbers | 29/11/2017

OK Go have something new. The band  used 567 printers and a gigantic amount of paper for the music video for their song Obsessions. Whilst a normal person regularly battles with a printer, at work or at home, OK Go manages to synchronise 567 printers. That´s quite something. Especially because it delivers some beautiful images.…

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2018 Print in a Digital World

Door Rob van den Braak | 08/11/2017

St. Joseph Communications has published the 2018 version of its Print in a Digital World. The report gives an overview of next year´s trends in communication. Based on more than 70 cases, from McDonald´s to Google, it shows that the border between print and digital really is disappearing. Required reading for graphic print entrepreneurs and…

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Manhole covers perfect for printing t-shirts

Door Arthur Lubbers | 16/10/2017

Three ladies with a paint roller and a t-shirt. Painting the manhole covers in Nijmegen (the Netherlands) and using a rolling pin afterwards to put pressure on the t-shirt. The result is a beautiful print of the cover on the shirt. it´s a hype, but a brilliant one according to the audience. Marieke Noort, Jeanne…

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Consumer prefers print to digital

Door Arthur Lubbers | 12/10/2017

Nearly three quarters (72%) of consumers prefers to read printed magazines, books and papers over digital versions. This was the result from international research among 10,700 consumers by Toluna for Two Sides. Only 9% prefers e-books. More than half (63%) says that they better understand and remembers articles from newspapers. Printed media are also considered…

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The end of the British postcard

Door Rob van den Braak | 09/10/2017

The British newspaper The Daily Telegraph announced “the end of the postcard”. They did so because of hte news that J Salmon, the oldest postcard producer in the UK, will cease to exist after 140 years. The postcard printer is dealing with a very difficult market. People send their holiday greetings via social media such…

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Solar powered advertisement

Door Rob van den Braak | 25/09/2017

Shikun & Binui is an Israeli company in construction, infrastructure and real estate. This company claims always to offer sustainable solutions, under the name of Shikun & Binui Solaria and other companies. According to the marketing motto “show, don´t tell” the company has commissioned a unique print advertisement. The advertisement is solar powered. When the…

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