Printed information makes readers smarter

Door Rob van den Braak | 13/07/2017

Neurological studies have proven that printed information is not only more powerful than screen information, it also makes the reader smarter. This is because people are able to absorb printed information better. The emotional reaction to printed information is stronger than to digital information. Learn more about these remarkable facts in the publication by Paul…

Lees meer

Millennials appreciate DM

Door Arthur Lubbers | 05/07/2017

Millennials are supposed to be digitally aware and as such not interested in print. Five remarkable conclusions of research by United States Postal Service (USPS) which show how important millennials think direct mail is. 1. 90% of millennials thinks direct mail is trustworthy 2. 87% likes to receive direct mail 3. 84% makes an effort…

Lees meer

Metapaper.io: platform for print and paper

Door Arthur Lubbers | 02/06/2017

A new European print portal is now available: metapaper.io. It is an online platform where agencies and designers can find the best printer and the best paper for their project. The online platform offers a variety of paper for commercial and packaging from suppliers such as Scheufelen, Mohawk, Mondi, Burgo and Zuber Rieder and has…

Lees meer

Door-to-door advertising folder still going strong

Door Rob van den Braak | 25/05/2017

A whopping 13 million Dutch people read door-to-door advertising. Of course they also do this digitally, but the door-to-door paper version remains popular. Compared to last year the digital folder is gaining popularity, but 55% of Dutch people only the paper version only. These are the results from the NOM Folder Monitor 2017 based on…

Lees meer

Brunchcase: handy packaging to go

Door Arthur Lubbers | 10/05/2017

Marleen Roelofs, student at HAS in Den Bosch, the Netherlands, has invented Brunchcase. A durable and handy to go packaging. The Brunchcase is suitable for eating sandwiches on the go. The cardboard packaging is more durable than plastic and very easy to use. The case can be folded open and used as plate and napkin…

Lees meer

Xerox PARC develops smart stickers with sensors

Door Rob van den Braak | 10/05/2017

Stickers are becoming smarter with PARC´s new invention. PARC is Xerox´s research and development arm. The sensors can measure temperature, air quality, humidity and more and are powered by RF energy. This will surely result in a new market. The American government also believes in it and has offered 19 million USD for the project…

Lees meer

Inside The New York Times´ printers

Door Arthur Lubbers | 05/05/2017

A nice look inside a big news paper printer. The New York Times shows in a 2 minute 360 degree video how hundreds of thousands of papers are being printed day and night in Queens, New York. The video clearly shows how advanced, automated and efficient the modern newspaper printer is. The printers print 300,000…

Lees meer

Wall printing with Zeescape

Door Arthur Lubbers | 05/05/2017

Zeescape, an Australian company, has developed a print system for printing on walls. This inkjet printer, the VSP1000, vertically prints in high resolution on indoor and outdoor walls of plaster, wood, aluminium, glass or tile. The possibilities are endless. Wall decoration is becoming increasingly popular in the hospitality sector, in offices and even homes. The…

Lees meer

A paper watch

Door Rob van den Braak | 02/05/2017 |

Paprcuts in Berlin, Germany, makes unique objects from paper. They recently decided to make a paper watch. To accomplish this they initiated an Indigogo campaign which reached the desired limit before the campaign was properly on its way. The company has been making objects from indestructible and water resistant paper for many years and these…

Lees meer

Webshop publishes own magazine

Door Marco den Engelsman | 01/05/2017

A webshop is somewhat sterile, at least that´s what the people of online designshop Flinders think. The company, run by Geert-Jan Smits (45) is using part of an investment of millions to start a paper magazine, according to an article in Sprout. The webshop in Zaandam, the Netherlands, was founded only recently in 2010, but…

Lees meer