Marketing/Advertising
Mergenthaler, inventor of the Linotype
Ottmar Mergenthaler, a German who emigrated to the US, is sometimes called the second Johannes Gutenberg, because he was the inventor of the Linotype. The Linotype is a typesetting machine for newspapers (later also for books and magazines) which replaced handsetting. The Linotype ensured that the production of newspapers and books was much cheaper and…
Lees meerMimaki Unveils New Model to UJF-MkII Product Line at FESPA 2017
UJF-3042MkII EX reduces four steps to one for high-value-added print Mimaki announced a new member to the UJF-MkII product family, its latest generation of small format UV flatbed printers. The UJF-3042MkII EX, which will be unveiled at FESPA 2017, offers a unique approach to value-added printing by combining four steps into one: delivering the ability…
Lees meerDream destinations on Coca-Cola labels
Coca-Cola is repeating its “Share a Coke” campaign. This summer the logo on packaging will be replaced by 74 holiday destinations. From Barcelona to Cape Town and from Ibiza to the Bahamas. Coca-Cola: “Whether it is a capitol or a tropical beach, the packaging reminds the consumer this summer that only an ice cold Coca-Cola…
Lees meerBig Impact from Eindhoven world´s first in relief printing
Eindhovens Dagblad (Eindhoven´s Daily – newspaper in the Netherlands) printed an article about Big Impact, Eindhoven´s specialist in super large format printing. Together with manufacturer Durst, the company developed UV printing technology which makes relief printing on large format possible. Pioneer Marc Schoenmakers of Big Impact started another adventure. Schoenmakers is envisioning a new market…
Lees meerThe Samsung smartphone S8 and the new Facebook Messenger are a lesson in innovation for Apple and Microsoft
Apple and Microsoft will have been very surprised when confronted with the introduction of the Samsung S8 and the news from Facebook during the F8. The Samsung S8 by far beats the current line of iPhones. A perfect screen, more power and more possibilities make it the ideal smartphone. Mark Zuckerberg´s team showed a number…
Lees meerDigital business is more than just software
Californian student Aaron Levie started his cloud services business Box 12 years ago. Box now has more than 70,000 customers of which 64% are the 500 biggest companies on the planet. During the Box World Tour Levie talks, together with visionaries from Google and IBM, about the future of digitalisation. Visions that are interesting for…
Lees meerElon Musk enables interface between brain and computer
Communication will never be the same again, when the brain is connected to the computer Tesla CEO Elon Musk has founded a new company, Neuralink. Neuralink is centered on developing devices which can be implanted in the human brain, primarily to relieve medical issues, but in a later stage to improve the brain. According to…
Lees meerRicoh Pro L4100 first latex printer with Color-Logic™ certificate for metallic ink printing
Ricoh announced that its new Pro L4100 wide format latex printer was awarded a Color-Logic™ certificate. Color-Logic™ is a worldwide standard for metallic and decorative colour effects. With the Process Metallic Color System it is possible to achieve significant savings when printing metallic effects. the system can generate hundreds of metallic colours with only five inks…
Lees meerBaby care brand collects data with new app
Baby care brand Zwitsal introduced the first baby names app. The new app is a kind of Tinder for baby names by which the brand cleverly collects data of the mother and the father. The app has been developed together with digital production agency iOnline. Thanks to a self-learning algorithm the baby name app is…
Lees meer4th drupa Global trends Report 2017 – industry confidence and strong investments in finishing
Following the successful drupa in Spring 2016, this 4th annual Global Trends report gives the detailed evidence to support the thesis that globally Print is recovering well from the double challenge of the 2007/8 economic crisis and the strategic shift towards digital communications. Sabine Geldermann, Director drupa, Messe Duesseldorf, said, “Last year’s drupa showcased a…
Lees meerwww.doosjesdeal.nl; Packaging in 2017!
At www.doosjesdeal.nl they understand modern internet sales. In plain and simple steps you’ll look into their ample range of boxes with, for example autolock bottom, post box or presentation binders that suit your company. They have the die cut blades, you only have to pick the finishing touch and numbers. Order your product in no…
Lees meerAmazon develops new retail formula
With their chain of shops, Amazon Books, the company returns to its roots and wants to turn the bookmarket upside down again by smart use of data. A shop that offers only a limited number of books sounds rather strange, but it´s not a bad idea. The unique selling point of a local outlet isn´t…
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