Marketing/Advertising
Build Your Own Handbag: perfect example of personalisation
The success of startup Build Your Own Handbag shows that you can earn money with a good idea, but it also got us thinking about a similar concept for graphic products. There is a number of examples such as personalised packaging or web2print solutions for letterhead, etc. Something that we think is not available yet,…
Lees meerFeldmuehle at Packaging Innovations 2017 in Birmingham with a focus on VivaCard and VivaLiner
Feldmuehle Uetersen will be on show at Packaging Innovations 2017 in Birmingham, United Kingdom, with materials for modern point of sale (POS) solutions that meet the requirements for holistic packaging design: VivaCard and VivaLiner. VivaCard is an SBS board with a high-white, matt surface for premium folding cartons. VivaLiner is a graphical topliner for the…
Lees meerDigital marketing on the rise by 20% in the marketing mix
What is the vision of Dutch top marketeers on the future of marketing and innovation? In which fields do they intend to concentrate their people and budget the coming three years? Will their role change and how? The first edition of the IAB Digital Marketing Innovation Research, by Deloitte Digital, answers these questions. Results…
Lees meerLessons from the NYT 2020 report. more attention to the reader and further print digital integration
New York Times´ 2020 Group has some recommendations in its new report which are important also companies other than newspaper: pay more attention to what readers/consumers want and even more attention to the integration of print and digital. The report, which can be downloaded via this link, highlights another remarkable trend, readers have become more…
Lees meerSocial media in 2017
Social media is here to stay and is getting a lot of attention. But which platforms are currently most popular? And how much are they used? Which platforms are on the rise and which are on their way out? Newcom has been researching this since 2010 in the biggest survey in the Netherlands for social…
Lees meerDirect mail stronger than social media?
The Danish ARoS Art Museum announced via Print Power that their direct mail campaign to their registered members (people under 27) was a big success. The museum often uses Facebook to inform their members, the results of the print campaign were decidedly better. According to their research among 200 members, 81% had read the direct…
Lees meerNational Geographic History of Knowledge coffee table book
Long before the web was flooded with infographics National Geographic used illustrations to visually explain complex matters. The rich history of 128 years of creative illustrations has now been bundled together in a big coffee table book. A whopping 480 pages at 24.6×37.2 cm, give a good impression of the evolution of this tool. The…
Lees meerVirtual Reality fun for two?
New technology such as VR inspires inventors in the craziest ways. Dating app Tinder has shown its CES Tender VR, a hardly to be taken seriously prototype of a VR device in which two dating candidates can get to know each other in a virtual environment. It is doubtful that the Tinder VR will be…
Lees meerMasterclass Presenting a New Product: introduction of the iPhone in 2007 by Steve Jobs
Ten years iPhone is one of those moments to look back upon and that is possible with the video of the introduction in 2007 by Steve Jobs. It is not just a historical moment and the start of a whole new generation mobile computer systems, but also a masterclass in presenting a new product. The…
Lees meerWine bottle through the letterbox
London start-up Garçon Wines designed a wine bottle which fits through the letterbox. The bottle has a contents of 750ml and looks like a classic bordeaux bottle, but is thinner and longer to fit through a letterbox. Founders of the start-up came up with the idea when a wine-loving friend complained that it was difficult…
Lees meerTextures and varnish also digital
Inkjet production printers offer added value thanks to an increasing number of finishings. Apart from varnishing and metallic print it is now possible to print textures. Traditionally textures were produced by embossing, but production printers from Domino, Landa and Director Color Systems can do this digitally. For the growth market of luxury labels this is…
Lees meer@colorschemez: Ideale kleurcombinaties kiezen via Twitter
Er zijn een redelijk aantal hulpmiddelen om ideale kleurcombinaties te kiezen, zoals Adobe Color CC en Colors. Voor wie geen app wil downloaden, is er nu @colorschemez. Een Twitter account, dat bewijst dat in de toekomst apps in de cloud zijn te vinden. @colorschemez laat je op basis van semantische resonantie van kleuren, na het…
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