Marketing/Advertising
Selling straight from Instagram
Before long the first test group of 20 companies will get the chance to use Instagram as their shop. J.Crew, JackThreads and Warby Parker will be amongst those first 20. Facebook subsidiary Instagram follows Pinterest, Twitter and Facebook. Instagram thinks it can add value to the existing mobile purchase process by offering product information in…
Lees meerLinkIn Learning: social media is disrupting education
There seems to be no end to the ambitions of the social media giants. After publishing it is education´s tun to experience these network´s disrupting powers. LinkedIn Learning now has free video training on subjects which vary from business software to design and variable data printing. The quality of the modules is not always very…
Lees meerGet the Action on Board
IPP International Paper & Plastic, an independent trade organisation, presents the BoardBox, an inspiring and comprehensive cardboard collection. The BoardBox is a unique tool for printers, designers and brand owners. The tool can be used to make the right choice of cardboard for packaging and other applications. The theme is ´Get the Action on Board´…
Lees meerKLM´s media app replaces paper during flights
Boarding a flight and picking up a newspaper will soon be a thing of the past. KLM recently offered passengers the KLM media app. This app offers passengers access to a number of international papers via their smartphone or tablet. The number of papers accessible depends on travel class and Flying Blue level. To make…
Lees meerAndreas Weber: the continuing added value of print in our digital world
Looking back on an emotional drupa year our colleague and journalist Andreas Weber concludes that, thanks to its added value, print is making a comeback. Not only the increased investments and actual prints, but also the improved results by manufacturers such as Heidelberg and KBA prove an upward trend. There is no reason to relax…
Lees meerInternational Print Day 19 October
19 October is International Print Day, #IPD16, a 24-hour event about Print mainly via social media. The theme is #PrintSmart. At 9pm GMT (23.00 in the Netherlands) Twitter will do a #PrintChat. The organisation encourages everyone involved with print to participate. IPD is an initiative by Deborah Corn from Print Media Centr. Last Year #IPD15…
Lees meerNoto: a font with 300,000 letters for 800 different languages
Publishing is global. This means that apart from world languages such as English and Spanish a global publisher needs to support 300 other languages. If you add all of these up you get 300,000 different characters. Google, which is making a name for itself with automated translation of web content, is facing this problem head-on.…
Lees meerBlokboek articles now also on Google+ for Business
From today you will be able to read all Blokboek.com articles on Google+. For the steadily growing number of Google+ users this will mean that they can access our content via their favourite app. They can share the content with their communities, save it in Collections and add comments. This makes Google+ the 6th social media…
Lees meerTunnel of books
Chinese bookstore Zhongshuge has chosen a very unique layout. The entrance is a tunnel of books. The dark tunnel appears to be full of books, but this is an optical illusion. The floors are made of dark mirrors which reflect the bookshelves above, creating a unique effect. The book shelves go all the way up…
Lees meerDigital adverts on your back
Mobima in Belgium is a company which focuses on digital advertising inside and outside. Their motto is “digital is the new normal”. The company offers battery powered outdoor signage as well as indoor display. The most remarkable product the company will show at Sign2Com Expo in Kortrijk, Belgium, is the digital backpack screen, the Mobibag.…
Lees meerAntalis book of 12: what designers think about paper
Book of 12 is a publication by paper distributor Antalis about the role of paper in our digital world. Below are a few quotes from this worthwhile publication: Deciding on a paper is as important as choosing a typeface or a color. It’s easier to feel that you can own a message when it is…
Lees meerThe printers dilemma: Print Service Provider or Content Service Provider
Printers are faced with a dilemma, is their future going to be just printing or do they need to offer the full process from content creation to distribution? The answer to this question is important because it decides if they need to invest in iron or in knowledge. Do they need to open their (internet)…
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