More money for email marketing

83% of marketing professionals is of the opinion that email marketing is more important in 2015 than it was two years ago. Money set aside for email marketing has risen this year with an average of 27%. This is what E-mail Benchmark 2015 published. E-mail Benchmark conducts periodical research into trends and developments in the…

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E-books increasingly popular because of price difference

Numbers released by the Dutch Centraal Boekhuis (central book repository) show that one in every 20 books sold is an e-book. And this number will continue to rise. Over the past quarter 583,277 e-books were sold, an increase of 22% compared to Q1 2014. Since beginning of this year the renting of e-books has doubled…

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Non linear publishing: the digital serial novel saving the e-book

Magazine portfolios (a weekly subscription to a variety of magazines which was consecutively shared with others in the same neighbourhood) already knew this in the last century, selling content is easiest in smaller chunks. That is exactly what non linear digital publishing intends to do. According to David Wilcockson this does not only guarantee a…

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Gmund retail image spots video 2015: paper is a modern medium

In their retail image spots video paper manufacturer Gmund shows that paper is a modern medium. The images are a combination of traditional paper manufacturing, modern techniques and young people who present a type of paper which fits their lifestyle, show that paper can be a modern medium. Watch the Gmund video on the Blokboek.com video page. …

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The road to Fame and Fortune: FESPA Awards 2015

The FESPA Awards can be the road to fame and fortune for any creative communicator. The Awards are open to anyone, you do not have to be a FESPA member and any application, digital, print, sign or hybrid can compete for this much desired prize. No less than 21 categories from Point of Sale to…

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Crowdfunding for medieval book

The prayer book of duchess Maria van Gerle is one of the few medieval books which have been saved. The monk Helmich de Lewe made the book which is already 600 years old. It has 1200 pages and the velum pages have very detailed illustrations. Professor Johan Oosterman (historic Dutch literature at the Radboud University…

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Reading makes you healthier, smarter and happier

Quick Reads, together with Galaxy, released the results of research into the influence of reading on our health and wellbeing. Results indicate that not only does reading help you sleep better, but regular reading makes you smarter and happier. The research is possibly a bit biased as Quick Reads propagates short stories, but read the…

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