Publishing
Score leads with the right mix of content and dissemination
A good mix of content about products or services is a proven way to score leads. However, finding the right mix of dissemination is equally important. Not just the correct tone and length of the content for the target audience, but also which media channels to choose. Longer articles don´t score well in blogs and…
Lees meerInteractive paper
Paper manufacturer Arno Wiggens has brought out a range of paper which is suitable for printing electronics. The paper is called Alive and is a 100% recyclable. NFC tags for example can be printed without the need for plastics. The manufacturer sees a big market in which the paper actively communicates with for example a smart phone.…
Lees meer50 million dollar investment in a digital magazine service
The American Next Issue is a Netflix type service which offers unlimited access to 145 magazines for a monthly fee. This start up has now received a 50 million dollar investment from private investors. Next Issue will use this money for marketing purposes and international growth. Its ambition is to become as big as Spotify…
Lees meerThe ultimate gift for Apple fans: a 250$ coffee table book with product photos
The Apple design cult has received a new impulse with Jonathan Zufi´s coffee table book. Zufi collected products from Apple´s rich history. Over the course of four years he bought vintage Apple products through sites such as Ebay which he expertly photographed them. He self published the book which is the ultimate gift for any…
Lees meerKBA: 200 years of cylinder presses
A milestone in graphics history – on 29 November 1814 the London Times was printed using the steam driven (double) cylinder press for the first time. They had been using the manual Gutenberg press in the previous 360 years. Printers/inventors Friedrich Koenig and Andreas Bauer who founded the famous press manufacturer KBA, were responsible for…
Lees meerA creative Belgian initiative, Facebook posts delivered as a personalized paper
People who want to share their Facebook and Instragram posts with grandparents or other family members who are not on these social networks, can join Familie Nieuws (family news). From 12 December onwards Familie Nieuws will print a selection of the social media posts and deliver it to your doorstep. Computer software selects a number…
Lees meerMobile gaining its place in the marketing mix.
Mobile´s share in the marketing mix is growing rapidly. This year 16% of companies say that they chose a ´mobile first´ approach in their marketing campaigns, compared to 4% last year. Companies are working hard to get their mobile communication together, two thirds have a mobile version of their website, compared to one third last…
Lees meerIDC sees a future for mobile printing
Every year 3 billion pages are printed worldwide, according to research by IDC, despite the increase in sales of e-readers, tablets and smart phones. The possible disappearance of paper in the office or at home seems unlikely in the near future. However, we do not need research to establish that printing is on its way…
Lees meerFrom Papyrus to Pixels: The Economist on the future of the book
A lot has been written about the future of the book, but The Economist´s view is unique. Not only the content, but also the packaging is worth studying. It is easy to find your way in the beautifully designed e-book. It has a smooth interface and there is a choice between an ¨old fashioned¨ book,…
Lees meerAgfa Graphics´ Eversify, the Clack for Mobile Publishing
My first camera was an Agfa Clack, the perfect solution for a complex problem, documenting my memories. During the World Publishing 2014 the producer of ground-breaking products such as the Agfa Focus Desktop Scanner, will introduce a new product which will have the same impact as the Clack, Agfa Graphic´s Eversify. It is a complete cloud-based…
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