Publishing
Online news consumers in the US increases at the expense of TV, newspapers remain stable
The divide between Americans use the internet or television to get theirs news is slowly getting narrower. This according to Pew Research Center based on new research. Per August 43% of Americans say they use the internet to get their news. 7% less than Americans who prefer television. The last time the group researched this,…
Lees meerWhat we can learn from Birchbox´s success
Good content, fitted to the customer and medium is the secret behind Birchbox´s success, a service which sends a box with make up products to subscribers. To recruit and retain subscribers Birchbox not only uses make up products tailored to the client, but also content perfectly tailored to the client. This content is not only…
Lees meerBlokboek.com: Wider reach and more interaction with readers
We at Blokboek.com are happy to see that we are widening our reach. Mainly because of the increasing number of newsletter subscribers. The growth of the Dutch newsletter is primarily because of a stream of subscribers from Belgium. The English newsletter grows even faster, new subscribers join because of the shares via social media, with…
Lees meerLook at the bright future of AR on MadeWithARkit.com
[video_embed url=”https://youtu.be/iw9MPZoPqCQ” embed_style=”default” width=”640″] AR will literally change our world. It will happen because your smartphone is the lens to connect the real and imagined world. MadeWithARkit.com shows how developers build Apple ARKit apps full or AR tricks. From “how does this furniture fit in my home” to a virtual ruler to measure your world.…
Lees meerMagazines claim their stake as luxury products
Two Dutch magazines prove this summer that magazines have become luxury products. One glossy magazine which is a tribute to cartoonist Jan Kruis and a special super format September issue of Glamour. Two editions which will undoubtedly find their way to the readers. Reader who are willing to pay extra and will make the luxury…
Lees meerThe end of Twitter: 99$ subscription to get more followers
Not just the financial results and the number of Twitter users are disappointing, also the creativity of the social media giant is disappointing. They are currently testing, by invitation only, a subscription service at US$99/month which will get you more followers. Those ´new´ followers will receive the subscription holder´s messages on their feed, whether they…
Lees meerSource is less relevant for news via social media
When people read news items on Facebook or Google, they often do not remember where they read it. This is the conclusion of research by Reuters Institute among 1,600 British citizens. The researchers tracked which news items were read. 47% of people who read the news via social media remembered where it came from. This…
Lees meerSelling second hand ebooks okay
E-book webshop Tom Kabinet is allowed to continue to offer second hand e-books. The courts in The Hague did not have any issues with Tom Kabinet´s business model. The Dutch Publishers Association (NUV) has been tried to sue Tom Kabinet for a number of years now. The association wants the webshop to stop its activities.…
Lees meerTV increasingly less popular
The TV viewing time has decreased in June from 168 minutes in 2016 to 154 minutes in 2017, a decrease of 8.3 percent. This makes June 2017 the lowest in the past decade. The lowest score up to now was July 2013. It is to be expected that July 2017 will be as low as…
Lees meerWhy Elle magazine is published in print
The announcement for the newest edition of fashion magazine Elle (Netherlands) has an interesting explanation about why the magazine appears in print. “Print is changing, but still irreplaceable. It is the best place to show a great fashion series, for text, illustrations and photography to melt together in an exciting layout and to talk about…
Lees meerPrinted information makes readers smarter
Neurological studies have proven that printed information is not only more powerful than screen information, it also makes the reader smarter. This is because people are able to absorb printed information better. The emotional reaction to printed information is stronger than to digital information. Learn more about these remarkable facts in the publication by Paul…
Lees meerHow to reach 32% of millennials with multi channel publishing
There is an unstoppable trends among millennials, people born between 1980 and 2000. The increasingly important group of people is changing their preference for the consumption of news to digital publications. At least 32% of them prefer digital. The solution for content disseminators is multi channel publishing. Read Agfa´s Mobile Snippet about how to…
Lees meer