Selling straight from Instagram

Door Rob van den Braak | 07/11/2016

Before long the first test group of 20 companies will get the chance to use Instagram as their shop. J.Crew, JackThreads and Warby Parker will be amongst those first 20. Facebook subsidiary Instagram follows Pinterest, Twitter and Facebook. Instagram thinks it can add value to the existing mobile purchase process by offering product information in…

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LinkIn Learning: social media is disrupting education

Door Rob van den Braak | 28/10/2016

There seems to be no end to the ambitions of the social media giants. After publishing it is education´s tun to experience these network´s disrupting powers. LinkedIn Learning now has free video training on subjects which vary from business software to design and variable data printing. The quality of the modules is not always very…

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Paul Lindström: Mobile Publishing White Paper

Door Rob van den Braak | 27/10/2016

Eversify asked Paul Lindström to write a white paper on multichannel publishing and the role of mobile publishing. Paul based the paper “Assessment of Eversify mobile publishing approach” on the 4 Ms of electronic publishing: Make, Manage, Measure and Monetize. These four criteria are the guidelines for the most important characteristics and functions necessary for…

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French print shop reopens after ´Charlie Hebdo´

Door Rob van den Braak | 24/10/2016

The print shop in Paris which made world news last year because the Charlie Hebdo terrorists sought refuge there has reopened. President Hollande personally attended the opening at the end of September. The premises were very damaged because of the fights between the terrorists, the Kouachi brothers, and the French troops that tried to end…

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KLM´s media app replaces paper during flights

Door Rob van den Braak | 20/10/2016

Boarding a flight and picking up a newspaper will soon be a thing of the past. KLM recently offered passengers the KLM media app. This app offers passengers access to a number of international papers via their smartphone or tablet. The number of papers accessible depends on travel class and Flying Blue level. To make…

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Programmer earns millions by selling low-quality ebooks

Door Rob van den Braak | 19/10/2016

The term ´long tail´ takes on a whole new meaning with the scam by programmer Valeriy Shersnyov. Shershnyov published a number of worthless Kindle ebooks which sold well thanks to fake reviews. He earned millions doing this, and he cannot be legally charged for doing this either. Amazon was able to remove the worthless titles,…

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Social Media Publishing still at stone age stage

Door Rob van den Braak | 13/10/2016

We at Blokboek.com strongly believe in Multi Channel Publishing and especially in Social Media Publishing. It is much easier and faster to find new, motivated, readers via social media than via print. That is why we try out as many forms of social media publishing as possible. We use everything from simple tweets to Flipboard magazines…

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Blokboek articles now also on Google+ for Business

Door Rob van den Braak | 11/10/2016

From today you will be able to read all Blokboek.com articles on Google+. For the steadily growing number of Google+ users this will mean that they can access our content via their favourite app. They can share the content with their communities, save it in Collections and add comments. This makes Google+ the 6th social media…

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Tunnel of books

Door Rob van den Braak | 07/10/2016

Chinese bookstore Zhongshuge has chosen a very unique layout. The entrance is a tunnel of books. The dark tunnel appears to be full of books, but this is an optical illusion. The floors are made of dark mirrors which reflect the bookshelves above, creating a unique effect. The book shelves go all the way up…

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