Clever loo roll packaging

Carton producer Iggesund in Sweden challenged designers to come up with environmentally friendly packaging of consumer products. They received more than 200 suggestions. One of the winning designs was a packaging system for loo rolls and paper kitchen towels, designed by Maikel Roberts from Barcelona.
He designed packaging which replaces polluting plastic packaging. The sulphate cardboard packaging is not only better for the environment, but is more attractive in store and is easier to transport.